Marketing Manager

We are looking for a commercially driven, culturally fluent, and highly creative Marketing Manager to lead the next phase of growth at House of Sunny.

This role requires someone who is both creatively instinctive and commercially sharp. Someone who understands how Gen Z and Millennia ls consume culture, fashion, and content, but who also lives in the numbers.

Job Title: Marketing Manager

Reports to: Managing Director and Creative Director

Department: Marketing

Location: East London / Hybrid

Employment Type: Full Time

Job Summary: This is a pivotal leadership role within a small but ambitious fashion brand. With our Head of Marketing, E-commerce & Merchandising moving on and a newly appointed E-commerce Manager joining the team, we are restructuring to create clearer ownership across marketing and trading.

The Marketing Manager will own brand marketing strategy end-to-end from campaign ideation through to performance analysis ensuring our storytelling connects emotionally with our audience while delivering measurable sales growth.

You will lead our Social Media Marketing Executive, manage budgets, oversee paid performance channels, build community, and work in close partnership with the E-commerce Manager to drive conversion, retention, and revenue.

• Develop and own the annual and quarterly marketing strategy aligned to brand objectives and revenue targets.

• Build and manage the 360° marketing calendar (product drops, campaigns, activations, wholesale moments, key trading periods).

• Translate creative direction into commercially successful campaigns.

• Set clear KPIs across all channels (traffic, conversion, ROAS, CAC, LTV, retention, engagement).

• Own the marketing budget, allocating spend effectively across paid, content, partnerships and activations.

• Forecast marketing spend and return in collaboration with the Managing Director and E-commerce Manager.

• Lead weekly marketing performance meetings and present monthly reports to senior leadership.

• Lead end-to-end campaign creation from concept development to execution and post-campaign analysis.

• Work closely with the Creative Director to ensure campaigns feel culturally relevant, distinctive and on-brand.

• Create big ideas that resonate with both Gen Z and Millennial audiences.

• Oversee shoot planning: mood boards, casting direction, content formats, channel outputs, timelines and budgets.

• Ensure campaigns are delivered on time, ahead of product launches, and with clear conversion objectives.

• Develop innovative launch strategies that create hype, urgency and community participation.

• Ensure campaigns extend beyond social integrating email, paid ads, partnerships, PR hooks and site merchandising.

• Own paid media strategy across Meta, Google, Pinterest and emerging platforms.

• Manage agency or freelancer relationships where applicable.

• Set ROAS and CAC targets and continuously optimise performance.

• Work closely with the E-commerce Manager to align paid traffic with on-site conversion strategy.

• Test new customer acquisition channels and scaling opportunities.

• Lead retargeting and customer re-engagement strategies.

• Analyse attribution models and adjust spend accordingly.

• Partner closely with the E-commerce Manager to:

  • Align marketing campaigns with stock levels and trading priorities.

  • Identify hero products and drive focus accordingly.

  • Improve conversion rate through aligned messaging and landing pages.

  • Build strategies to increase AOV and repeat purchase rate.

• Contribute to weekly trading meetings with data-led insights.

• Ensure marketing supports sales targets during peak periods and slower trade moments.

• Develop retention strategies including email, SMS and loyalty initiatives.

• Line manage the Social Media Marketing Executive.

• Set content strategy and oversee execution across Instagram, Tik Tok and emerging platforms.

• Ensure content balances brand storytelling with conversion-driven messaging.

• Build a strong, engaged community — not just followers.

• Drive UGC strategy and community…