Principal Marketing Manager, EMEA

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Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.

We are seeking a Principal Marketing Manager, EMEA to lead and scale Pebl’s regional marketing strategy across digital demand generation and field marketing. This is a high-impact role responsible for translating global growth strategy into meaningful regional pipeline and revenue outcomes.

You will serve as the primary marketing lead for EMEA, partnering closely with US-based growth and demand teams while owning local execution, insights, and optimization. This role requires a strategic thinker who is also highly execution-oriented, someone who understands how to balance global alignment with regional nuance.

This position is critical to expanding our brand presence and accelerating pipeline growth across EMEA markets.

• Own the strategy and execution of regional field marketing programs, including trade shows, conferences, executive round tables, partner events, webinars, and private executive engagements
• Manage events end-to-end: planning, budgeting, vendor coordination, promotion, on-site execution, and post-event pipeline follow-up
• Partner closely with Sales to identify and prioritize high-impact opportunities that drive pipeline creation, acceleration, and expansion
• Measure and report on event ROI, including sourced and influenced pipeline
• Manage relationships with agencies, sponsorship partners, and vendors

• Partner with US-based growth teams to execute paid search, display, referral, and digital campaigns across EMEA
• Localize messaging, offers, landing pages, and targeting strategies to ensure regional relevance and performance
• Provide performance insights and testing recommendations to improve campaign effectiveness
• Align with lifecycle, content, and SDR teams to ensure coordinated follow-up and conversion optimization
• Support campaign planning and regional prioritization aligned to pipeline goals

• Serve as the primary marketing partner to EMEA Sales leadership
• Act as the voice of the region within global marketing planning
• Contribute to regional budget planning and forecasting
• Deliver clear, data-driven reporting on pipeline and revenue impact
• Support quarterly and annual GTM planning with a strong EMEA lens

• 6–10 years of B2B marketing experience, ideally within SaaS, HR tech, fintech, or enterprise software
• Proven experience owning both digital demand programs and field/event marketing
• Strong understanding of the diversity and complexity of EMEA markets
• Experience working within centralized global marketing structures while driving local accountability
• Data-driven and comfortable connecting marketing activities directly to pipeline and revenue outcomes
• Highly organized, proactive, and comfortable managing multiple initiatives simultaneously
• Strong communicator who builds trusted partnerships with Sales and cross-functional stakeholders

This is a hybrid role requiring in-office presence 2–3 days per week. Regional and European travel will be required to support event execution and sales engagement.

At Pebl, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

• Flexible Time Off – Take the time you need to…