Social Media Executive - Back Roads Touring - Maternity cover

Position:
Social Media Executive:
Back-Roads Touring
Reporting to:
Head of Marketing, Back-Roads Touring
Location Base:
Chiswick, London, UK (3 x days per week office / 2 x days remote)

Contract:

Fixed term maternity cover. Start asap for 12 months

Hours:

This contract is available as 4 or 5 days per week

Here at Global Touring, we’re a travel company specializing in group tours, inspiring people through life-changing travel experiences. Through our brands Topdeck Travel and Back-Roads Touring we are ever developing our product range, driving growth in key sales markets (Australia, New Zealand & North America), innovating product delivery and ensuring we deliver a first-class customer experience. Don’t worry if you can’t find Global Touring when you search online – this is our internal brand, externally we only use our customer facing brands.

As Social Media Executive for Back-Roads Touring (maternity cover), you’ll work closely with the Marketing, Creative and Digital teams to deliver social activity that grows our presence within the APAC and North American 55+ travel market. You’ll stay ahead of platform trends and algorithms to increase awareness, organic reach and engagement, while planning and executing content across channels and identifying partnership opportunities aligned to our growth strategy.

• Based on the content pillars and themes set by the Head of Marketing, populate weekly content calendar with posting schedules for all channels.
• Own the timely and consistent flow of content across all channels that aligns with the brand guidelines and remains right for the channel.
• Create, edit, schedule, publish and share engaging and original social media content daily, ensuring it resonates with our customer segmentation.
• Take ownership of content distributed to ensure it aligns with Back-Roads’ creative brand guidelines, tone of voice and wider marketing messaging.
• Collaborate with other teams, such as marketing,operations and product, to ensure a cohesive and integrated approach to content creation and social media.

• Work with the Head of Marketing and Marketing Exec to plan and implement social activity for campaigns and promotions, to support product launches and marketing initiatives.
• Work with our in-house Creative team to bring campaign ideas to life through carefully curated briefs.
• Develop and drive opportunities to develop and grow our social channels outside of the day to day with proactive socially-led activity with big ideas for social activations.

• Based on the content pillars and themes set by the Head of Marketing, plan blog content and posting cadence each month – using broader resources to fuel each topic such as Tour Leaders, Product Managers, staff, AI tools etc.
• Write SEO driven blogs that captures the search trends inspirational, sales and factual content including tour page and referral links where possible.
• Monitor and report on the success of each blog to drive tactics for future planning.

• Ownership of our social interaction and community management, fostering engagement, amongaudiencesby responding to comments, encouraging discussions.
• Working alongside our Customer Service team to address enquiries in a timely manner.
• You will be the key contact and leader for all content collaborations – from initial outreach through to briefing, feedback, signoffs and payment.

• Accountable for core KPIs and regular performance reports – such as followers, engagement, clicks, comment sentiment etc.
• Make data-driven recommendations, optimising performance and exceeding growth targets.
• Use analytics to access the best use of efforts to drive growth in the right areas.

• Stay informed on the latest trends our audience are consuming and our platforms are delivering to adapt accordingly.
• Research (primary and secondary) competitors to learn more about our customers in market, using learnings to build marketing strategies and content for organic social channels.
• Conduct regular research and market analysis for both…