Founding CMO

• Compensation: Competitive base + meaningful equity

• Location: London (required)
• Role type: Full-time
• Start date: April 2026
• Compensation: Competitive base + meaningful equity

HOWL is a platform for pleasure: a sexual wellness CPG and nightlife events company on a mission to revolutionise intimacy for all genders and sexualities.

Born out of an underground queer rave in 2021, HOWL relaunched in January 2025 as an investor-backed startup. In the past 12 months, we’ve:

• Hit 130% of our 2025 revenue target
• Secured retail listings with Ann Summers and Selfridges
• Won Best Lube and Emerging Brand of the Year
• Delivered activations at Barbican, Whole Festival, Body Movements, and Maiden Voyage
• Launched capsule collections with Shygirl, Jade, and Luis de Javier
• Partnered with The Standard London

We’ve built a 40k+ community, organised 25 events, launched an award-winning lube, and created a media presence at the intersection of music and pleasure.

2026 is a landmark year: new product launches, international events (Berlin, NYC), targeted retail expansion, and a Seed round to scale the team.

Founder & CEO Samuel Douek has built HOWL from a DIY rave into an investor-backed brand with real traction. He leads brand vision, creative direction, and partnerships. Now we are hiring a Founding CMO to own growth, revenue strategy, and marketing infrastructure.

This role reports directly to the CEO and sits on the executive leadership team. You will define and build HOWL’s commercial growth engine across product, retail, and experiential channels.

Growth Strategy

Define the full-funnel growth strategy across DTC, retail, and experiential.

Unit Economics & Performance

Own CAC, LTV, contribution margin, retention, repeat purchase rate, and payback discipline.

Channel Architecture

Build and scale paid, organic, CRM, influencer, partnerships, and community-led acquisition.

Brand x Revenue Integration

Turn events and cultural moments into a scalable acquisition channel.

Commercial Growth, Retail Marketing & Sell-Through

Support on sales, drive velocity in retail accounts and align launch strategy with wholesale expansion.

Performance Reporting Discipline

Build dashboards, forecasting discipline, and marketing ROI clarity pre- and post-Seed.

Team Build (Post-Seed)

Hire and develop the first in-house growth team.

Supply Chain & Manufacturing

Own product development and supply chain from manufacturing to fulfilment

• 6+ years in CPG / consumer brand marketing
• Experience at an early-stage company (Pre-Seed → Seed or Seed → Series A)
• Direct ownership of DTC growth and consumer unit economics
• Experience operating with constrained marketing budgets
• Proven ability to scale revenue without overspending
• London-based, full-time, in-person

• Experience in regulated or platform-restricted categories
• Retail marketing and sell-through experience
• Fundraising exposure (Pre-Seed, Seed, or Series A)
• Deep understanding of community-led brands

• Big-company marketers without early-stage exposure
• Brand-only marketers without P&L accountability
• Growth operators who need large budgets to perform
• Anyone uncomfortable partnering with a visionary, brand-led founder

Please include:

• Revenue when you joined and when you left
• Marketing budget you operated at that stage
• Team size you built or inherited
• Specific CAC and LTV metrics you improved

Applications reviewed on a rolling basis. We expect to close interviews quickly.

Send a short note and your CV to:

Subject line:
Founding CMO – [Your Name]