Senior Marketing Manager IRE

Senior Marketing Manager

We’re looking for a Senior Marketing Manager who is ready to shape the next phase of growth and cultural relevance for the brand. You’ll be responsible for the regional marketing strategy end‑to‑end, ensuring Yoto feels relevant, authentic and exciting in‑market. From bold brand activations to high‑impact PR, influencer, partnerships, retail moments and full‑funnel campaigns, you will be at the heart of how Yoto shows up in the UK and Ireland.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world… and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

• Define and deliver the integrated marketing plan for UK & Ireland, in line with wider regional and global strategy.
• Lead market level campaign development and execution across PR and influencer, digital, retail, media, partnerships and experiential channels.
• Partner with Acquisition team to define media mix, full‑funnel media strategy and optimise budget across channels.
• Partner Retention Global teams to design and optimise campaign, customer growth and lifecycle programs specific to the UK & Ireland market.
• Partner with Global comms functions to shape the PR, Social and Influencer strategy to ensure local campaigns are culturally relevant and impactful.
• Work with the e‑comm team to align marketing initiatives with online sales performance and customer journeys.
• Define and deliver retail marketing activities with the B2B lead.
• Manage agency and media partners, ensuring activity is delivered on time, on budget, and against agreed KPIs.
• Track and report campaign performance and ROI, applying insights to future initiatives.
• Act as the local brand steward, ensuring UK & Ireland marketing is consistent with global brand identity while reflecting local culture and consumer needs.
• Own marketing prioritisation and budget allocation across initiatives.
• Lead and develop a Brand Marketing Executive and PR Manager.

• Proven experience in a Senior Marketing Manager, Senior Brand Manager or similar role within a fast‑paced, consumer‑focused environment.
• A strong track record of delivering impactful brand activations and amplification campaigns across PR, influencer, partnerships and experiential.
• Experience collaborating cross‑functionally with acquisition/performance marketing, CRM, e‑commerce and retail teams to deliver integrated plans.
• Strong commercial acumen, with experience managing and optimising budgets to maximise ROI.
• Experience leading media agencies and external partners, writing clear briefs and holding teams accountable to performance.
• A sharp understanding of cultural relevance—knowing how to make brands feel authentic, timely and meaningful in‑market.
• Analytical mindset, comfortable using data and insights to inform strategy and optimise performance.
• Strong project leadership and organisational skills, comfortable managing multiple priorities.
• Ability to balance strategic planning with hands‑on execution.
• Confident people leader, with experience…