Senior Marketing Manager - FTC - Maternity Cover

Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.

If you sit at the sweet spot between tinkering with technology curiously, loving structure and numbers, but also are creatively driven and love breaking the mould, then this role is for you!

• This is a role that mixes campaign management with marketing operations. We're looking for a marketing technologist who doesn't just build workflows - you craft surprisingly delightful experiences. Someone who sees marketing automation as a creative canvas.
• This is a 9-12 month fixed term cover for maternity leave, with flexible working options. We’re seeking someone experienced, ready to onboard and ramp up quickly to hit the ground running.
• Includes a handover period to ensure you are fully briefed on our tech stack and strategic goals before taking full ownership. We view this cover not just as a 'gap-fill,' but as a strategic opportunity for a senior professional to drive measurable impact during a key growth phase.

ROLE DEFINITION

You’ll own end-to-end delivery of our growth marketing strategy, creatively architecting integrated campaigns as a T-shaped generalist with deep expertise in Marketing Automation, Campaign Management and Marketing Operations.

This is high-impact and hands-on - you’ll collaborate with leadership, sales, and product to shape and execute our go-to-market efforts with full creative autonomy in a fast-moving fintech environment.

Your efforts will support the shift from fixed campaign cycles to an always-on strategy, improving campaign speed, creativity, and performance. You’ll be the person who turns ‘we’ve always done it this way’ into ‘what if we tried this instead?’

• Seeing a beautifully crafted automation sequence hit 40%+ open rates
• Working closely with sales & SDRs and seeing your leads become opportunities
• Finding creative workarounds for Hub Spot limitations that make colleagues say “how did you do that?”
• Turning B2B financial concepts into campaigns that actually resonate
• A/B testing everything because you’re genuinely curious about human behaviour
• Building something from scratch and watching it scale

KEY RESPONSIBILITIES

• Own delivery of the marketing strategy set by the Head of Marketing, managing end-to-end marketing operations
• Lead growth-focused multi-channel campaigns for brand, product, and client upsell, across three major audience groups (content, email, social, advertising etc.)
• Measures and assesses channel and campaign performance with the curiosity of a detective
• Work closely with the marketing team, be the execution planner, coordinator and campaign calendar owner, serving as first-line quality assurance with an eye for detail
• Analyses campaign data, tracks KPIs, and provides regular reports that tell a story

Hub Spot Marketing Automation:
Don't just build workflows - engineer customer journeys that feel personal and surprisingly delightful

• Build, test, and optimise multi-phase workflows, nurture programmes, and campaigns that people actually want to receive
• Develop responsive and branded email templates that stand out in crowded inboxes, run A/B testing programmes that explain customer behaviours
• Develop and manage dynamic lists, segmentation strategies, and behavioural triggers that feel almost psychic
• Maintain marketing automation best practices including database management, tagging, campaign naming conventions, and UTM structures

Virtual events:
Webinars, live chats, lunch & learns, Linked In live or masterclasses…

• Develop and manage virtual events, customer journeys from promotion, to registration and follow-up, stakeholder management (speakers, panelists, hosts)

WHAT WE’RE LOOKING FOR

Experience &

Skills:

• 6+ years' experience in marketing automation, with at least 3 years in a hands-on campaign build or operations role
• B2B…