Global Product Marketing Manager

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de‑coding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

The Global Product Marketing team is dedicated to driving limitless success in the makeup market by shaping the innovation strategy and delivering essential market, consumer, and portfolio insights to Charlotte and the business. With a consumer‑focused approach, we partner with the NPD team to co‑create tomorrow's viral sensations and market bestsellers, turning Charlotte's creative product vision into clear, consumer‑centric messages and stories.

As the custodians of the message, we work closely with the global marketing campaigns team to ensure consistency across all touchpoints.

The Global Product Marketing Manager will lead a selection of makeup projects. They will fuel the strategy of the category and some of Charlotte Tilbury’s hero franchises, enabling the creation of ground‑breaking new global product innovation for the brand and beyond.

The role requires an experienced, driven, tenacious and consumer centric product marketeer who has a deep understanding and passion for the luxury beauty industry, a true makeup junkie, has their finger‑on‑the‑pulse when it comes to future trends, insights and need gaps, and is able to infuse this deep‑rooted insight into the campaigns.

Product Innovation

• Makeup market data, insights & trends:
  Identify category gaps and growth opportunities through excellence in data and insight analysis. Leverage portfolio, market, competitor, customer, trend, and regional insights to shape innovation and calendar strategies, driving Category, Franchise, and Brand growth. The Global PM is a source of knowledge for all things makeup.
• Product concepting & narrative:
  Leveraging Charlotte’s vision, develop and write compelling product concepts, positioning, taglines, and storytelling that align with brand priorities and strengthen long‑term franchise strategy. Translate insights and objectives into clear, impactive narratives, creating breakthrough, best‑in‑class makeup products. The copy team is a daily partner to the product marketing team, however, some level of confidence in copy writing is a plus.
• The marketing lens of product innovation:
  Leveraging market and consumer insights, partner closely with NPD and artists to shape consumer‑relevant formulas, packaging, ingredient stories, shade ranges, claims and price point, while championing Charlotte’s vision. Ideal for a true beauty junkie who thrives in understanding consumer mindsets and artist vision, to transform it into consumer relevant marketing stories.

Consumer Appeal & Commerciality

• Drive a consumer‑centric messaging strategy:
  Develop USPs, claims, and messaging hierarchy for our products & franchises to inspire, differentiate and maximize campaign impact.
• Craft initial campaign big ideas:
  Create culturally resonant campaign thought starters for the campaign and copy teams, that unite artistry, insights, and emotional storytelling to bring Charlotte’s…