Research Director – Persuasive Content and Digital Experience Management

Overview

IDC is currently seeking a Research Director to lead our global research initiative and develop research across several customer and marketing content‑centric software technologies including persuasive content management (web content management, digital asset management, product content management, content sourcing/curation and content marketing platforms, video platforms), customer communications management and coverage of digital accessibility, and related domains. In addition, the individual must have a strong knowledge and expertise around AI Applications as it relates to the above market areas.

Important research topics include the role of AI and other innovation accelerators in the customer and marketing content supply chain and the opportunity to develop the unified customer and marketing content model and experience‑orchestrated business for content agility. The Senior Director will also participate in key IDC initiatives including the IDC Future Scapes, IDC Tech Buyer research and participate in the Customer Experience practice with written reports, blogs, social media activity and industry events such as IDC Directions.

The Research Director will be primarily responsible for being IDC's strategic market advisor on how customer and marketing persuasive content and digital experiences are critical to bringing differentiation into the market. This is a highly visible position that requires the candidate to develop cutting‑edge quantitative forecasts, market shares, and complementary qualitative insights for IDC's diverse base of technology and end‑user clients.

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

• Collaborate and cooperate with IDC's WW customer experience team and relevant industry analysts around the world.
• Publish and present innovative, insightful, and actionable quantitative and qualitative research on the market's ongoing efforts to elevate customer and marketing persuasive content and digital experiences as key foundational pieces of the digital experience. This work includes writing well‑researched and concise reports, generating forecasts, survey data, case study analysis, and IDC Market Scapes offering actionable market commentary and presenting findings to vendors according to a well‑defined research schedule.
• Support marketing, business development, sales prospecting and support efforts with technology vendors and end user clients.
• Provide first‑class customer support and advisory services. Our clients rely on us for timely and actionable insights and ongoing customer interaction is a top responsibility. The ideal candidate will also foster close relationships within the media and financial communities.
• The ideal candidate will be innovative and resourceful, with a good mix of technical, analytical, writing and communication capabilities.
• It is expected that the Senior Director will present IDC's market perspective to garner new business for IDC using excellent written and verbal communication, presentation skills and solid business development and client relationship capabilities.

• A BA/BS college degree is required with a preference towards an MBA or MS degree.
• At least 10 years of previous market research experience as well as comparable digital experience / persuasive content industry experience.
• A solid understanding of customer and marketing persuasive content management, creative applications, digital accessibility, and document generation / customer communications software (influenced by AI/ML and Generative AI) with an understanding of how these technologies influence the digital experience of employees, customers,…