Product Marketing Manager

We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.

Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.

We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.

This is Avvoka’s first dedicated Product Marketing hire - a rare opportunity to work with the Chief Marketing Office to build the function from scratch at a company with genuine product-market fit, a complex enterprise customer base, and serious momentum.

Until now, product marketing has been shared across Product, Marketing, and Sales. This role exists because we’ve reached a stage where we need a specialist who can sit at the intersection of those teams - translating what we build into why it matters, and making sure that message lands with the right people at the right time.

You’ll shape positioning, messaging, launches, and competitive strategy for a product that’s already trusted by the world’s most demanding legal teams. You’ll work closely with the CMO, Head of Product, Sales, and Customer Success to ensure Avvoka’s story is as strong as the product behind it.

If you enjoy building something from the ground up, thrive at the intersection of product and marketing, and want real ownership in a scaling legaltech company, this role offers exceptional scope and impact.

We’re hiring a Product Marketing Manager to be the connective tissue between what Avvoka builds and how the market experiences it.

You’ll act as the public voice of the product – orchestrating the positioning, competitive intelligence, and sales enablement. You’ll sit at the intersection of Product, Marketing, Customer Success, and Sales, ensuring that every feature, launch, and story is communicated in a way that drives adoption, retention, and revenue.

This is both a strategic and hands‑on role
: helping define the narrative at a company level while executing launches, writing content, and arming the Sales and Customer Success team with what they need to win.

• Department: Marketing
• Reports to: CMO (with a dotted line to Head of Product)
• Direct Reports: None - this is an individual contributor role
• Location: London, Waterloo / flexible WFH allowance
• Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
• Compensation: Competitive, based on experience
• Start Date: Flexible – we’d love you to join soon

• Own Avvoka’s product positioning and messaging - ensuring it resonates with enterprise buyers, legal teams, and end users across markets.
• Develop clear, compelling narratives for each product area, including AI‑powered features, automation workflows, and the broader platform story.
• Continuously refine messaging based on customer feedback, win/loss analysis, and competitive shifts.

• Coordinating and executing end‑to‑end go‑to‑market planning for new features, product updates, and major releases - coordinating across Product, Marketing, Sales, and Customer Success.
• Define launch tiers, timelines, and channel strategies to maximise adoption and market impact.
• Create release collateral: blog posts, one‑pagers, demo scripts, email sequences, social content, and internal enablement materials.

• Build and maintain the sales enablement toolkit - battle cards, competitive comparisons, objection‑handling guides, pitch decks, and case studies.
• Partner closely with the Sales team to understand deal dynamics, buyer personas, and where product marketing can accelerate pipeline.
• Support key sales cycles with tailored messaging, product narratives, and roadmap clarity.

• Monitor…