Senior Marketing Manager

Job Title

Senior Marketing Manager

Head of Marketing

Manage all marketing and external communications to build awareness and drive ticket sales.

Layered Reality

TM was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult’s Immersive Hall of Fame.

Jeff Wayne’s The War of The Worlds:
The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. It recently received a Guinness World Record for the ‘The Longest Theatrical Run of a Musical Immersive Theatre Production’ and has over 6k five‑star reviews, putting it in the top 10% of attractions globally based on customer feedback.

In Summer 2025, Layered Reality opened its biggest show yet with Elvis Evolution at Excel’s Immerse LDN.

Layered Reality

TM is the unique method we use to build our experiences using three ‘layers’ of multimedia. Combining the latest digital technology (VR, projection mapping, volumetric holograms) with live theatre (actors, set design, special effects) and real physical sensations (touch, temperature, smell, sound, taste, movement) to create a truly unforgettable immersive experience.

Directly responsible for hitting sales and revenue targets within agreed budget perimeters on a weekly, monthly and annual basis, with growth in secondary spend also being key.

Manage all day‑to‑day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR), including briefing, sign‑off processes and reporting.

Manage all activity relating to audience insight and profiling, setting up and developing quantitative and qualitative market research both online and offline with appointed agencies. Work regularly with in‑house staff to collect and compile customer and competitor information, present weekly campaign performance reports, and compile post‑campaign analysis for senior management.

Develop and maintain brand guidelines and style guides, updating them as necessary. Act as brand guardian on all branded materials, ensuring they meet quality standards and brand guidelines. Work with internal and external stakeholders to produce PR and marketing collateral that meets our standards and rights‑holder guidelines, and brief the in‑house junior designer.

Manage all matters relating to marketing plans for LR to deliver annual ticket sales targets within budget.

• Target audience analysis and segmentation
• Competitor analysis
• Campaign strategies
• Media planning and timing of placement into the market
• PR and social media strategy
• Digital (website, search, display, CRM, social media advertising campaigns)
• Anticipated response rates by channel
• Post‑campaign analysis

Develop and implement all online marketing strategies and a plan of messages to announce ticket sales through websites, search, display, CRM and social media, ensuring maximum promotional and revenue opportunities are achieved. Plan and deliver all social media advertising supporting content strategies. Continuously assess and explore emerging digital channels, keeping abreast of the latest ticketing opportunities.

Recommend and develop a portfolio of brand‑appropriate marketing partners who can offer reciprocal activity, promotions and giveaways. Prioritise partnerships based on ROI and work with each partner to develop a partnership plan, maximizing potential from marketing partners.

Work closely with the PR agency, senior management, creative and operations teams to develop a media strategy for key moments and beyond, gaining on‑going media coverage across broadcast, print, online and social media. Develop a…