Social Media Marketing Executive

Role:
Social Media Marketing Executive

Location:

Westminster SE11 fully office based

Hours:

08.30am 17.00pm Mon-Fri

Salary:
Up to £40,000 DOE + benefits

This is an exciting opportunity for an experienced Social Media Marketing Executive to join a well known brand client, based in Westminster London. This role is fully office based Monday to Friday.

Do you have a passion for social Media Marketing?

Do you have excellent communication skills and are you highly motivated?

Do you have a proven track record of curating and managing compelling content across various social media platforms?

Are you results-driven, understands the challenges with each platform, and can you demonstrable experience in using social media to increase brand awareness, engagement, and generate qualified leads?

• Curate, create, and manage high-quality, on-brand content tailored for different platforms (Linked In, Instagram, Facebook, X and Pinterest).
• Identify high-impact topics that align with brand positioning and resonate with target audiences long-term.
• Develop and maintain a library of evergreen content (e.g., FAQs, how-to guides, brand storytelling, case studies, testimonials).
• Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.
• Create visually engaging posts through the use of design and video content creation.
• Liaise with project managers and franchisees to source engaging content.

• Implement and optimise platform-specific strategies to grow reach, followers, and engagement.
• Monitor performance of posts and campaigns, adjusting tactics to maximise ROI.
• Leverage trends, industry news, and competitor analysis to stay ahead in content innovation.

• Design and execute social campaigns focused on lead generation and customer acquisition.
• Track and report on key KPIs, including CTR, engagement rates, and conversion metrics.
• Support the Head of Marketing and the Growth Marketing Manager in enhancing customer engagement by delivering personalised, timely communications across multiple channels using marketing tools.

• Actively engage with followers, respond to comments/messages, and foster a vibrant online community.
• Manage crisis communication on social platforms with tact and professionalism.

• Utilise tools like Meta Business Suite and Google Analytics to track performance.
• Deliver regular reports and actionable insights to stakeholders, showcasing growth and ROI.

• Hands-on experience managing social media accounts.
• Proven ability to create content that drives engagement, awareness, and leads.
• Proficiency in tools like Canva and Adobe Creative Suite.
• Experience in B2C environments preferred.
• Experience working in a fast paced environment.
• Adaptability and the ability to juggle multiple projects.
• Strong attention to detail.
• Good organisation and planning skills.
• Creativity, writing and design skills.
• Commercial awareness.
• Numerical skills.
• IT skills, including social media management.

Please follow the link to apply for this Social Media Marketing Executive role based in Westminster.