FTC Business Director; Search

Company description

We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

ABOUT THE CLIENT AND THE TEAM…

• Nestlé is the world’s largest food and beverage company, headquartered in Vevey, Switzerland. The NestléOne team, based within Zenith International in London, acts as the Global Centre of Excellence for media within Publicis Groupe. Our media scope spans across APAC as well as in the Americas. Beyond media, Nestlé and Publicis have a longstanding relationship including creative, content and production.

• The NestléOne team is responsible for delivering best‑in‑class strategic guidance, consultancy and delivery of industry‑leading technology and tools, to drive growth. We partner closely with a range of clients, working at both the Nestlé Group Marketing level but also the individual Business Units.

• This role will also sit within the wider Zenith International Performance department, which includes agency offering across Paid Social, Programmatic, Paid Search & SEO.

ABOUT THE ROLE…

• Leading the collaboration and project‑based consultancy work with the Global Search team at Nestle Group Marketing as well as Nestle category, brand and market teams.
• Driving delivery of all Search work streams, creating impactful thought‑leadership on topics impacting Search, i.e. emergence of LLMs, GEO, Retail Media etc., building client relationships and driving revenue into the agency.

ABOUT THE WORK…

• Creation of strategic playbooks across paid search, SEO and cross‑platform Search
• Consultancy for local market Zenith teams on Search best practice and ah‑hoc consultancy on strategic projects
• Governance of local market Search practice versus a centrally agreed set of best practice parameters, agreed with and reported to the client
• Driving innovation for Nestlé in performance media across platforms, channels and emergent areas such as AI Search
• Strategic integration with broader Nestlé projects and strategy across media planning, digital, data & tech

• Build strong, trusted relationships with the Nestlé Global central team, particularly with the Global Head of Search
• Provide excellence client services and strategic delivery across Nestlé brand, market and category teams
• Support local Zenith…