Senior Marketing Manager

Layered Reality

Job Title:

Senior Marketing Manager

Reports to:

Head of Marketing

Job Purpose:

manage all marketing and external communications to build awareness and drive ticket sales.

Layered Reality™ was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult’s Immersive Hall of Fame. Since then, Layered Reality™ has won multiple awards.

Jeff Wayne’s The War of The Worlds:
The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. It recently received a Guinness World Record for the 'The Longest Theatrical Run of a Musical Immersive Theatre Production’ and has over 6k five‑star reviews, which puts it in the top 10% of attractions globally based on customer feedback.

Summer 2025, Layered Reality opened its biggest show yet with Elvis Evolution, at Excel’s Immerse LDN.

Directly responsible for hitting sales and revenue targets within agreed budget perimeters, on a weekly, monthly and annual basis, with growth in secondary spend also being key.

Manage all day‑to‑day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR) including briefing, sign off processes and reporting.

Manage all activity relating to audience insight and profiling set up and develop all quantitative and qualitative market research on and offline with appointed research agencies and on a more regular basis work with in‑house staff to collect and compile customer and competitor information.

Present reports on campaign performance on a weekly basis.

Compile and present post campaign analysis to senior management team.

Develop and maintain brand guidelines and style guides updating and refreshing as and when necessary.

Act as brand guardian on all branded materials including on and off‑site signage, retail products and printed materials to ensure it meets quality standards and brand guidelines.

Work with internal and external stakeholders to assist in the production for all PR and marketing collateral again ensuring all materials produced meet our quality standards and rights holder brand guidelines.

Brief and guide the in‑house junior designer.

Manage all matters relating to marketing plans for LR to deliver annual ticket sales to target and within agreed budget.

• Target audience analysis and segmentation
• Competitor analysis
• Campaign strategies
• Media planning and timing of placement into the market
• PR and social media strategy
• Digital (including website, search, display, CRM and social media advertising campaigns)
• Anticipated response rates by channel
• Post campaign analysis

Develop and implement all online marketing strategies.

Develop a plan of messages to announce sell tickets through online channels (website, search, display and CRM) together with social media channels, to ensure that maximum promotional and revenue opportunities are achieved.

Plan and deliver all social media advertising which supports and complements the content strategies.

Continually assess and explore emerging digital channels keep abreast of latest ticketing opportunities.

Recommend and develop a portfolio of brand appropriate marketing partners who can offer a range of marketing support through reciprocal activity, promotions and giveaways.

Prioritise partnerships based on ROI and work with each partner to develop a partnership plan.

Maximise the potential from marketing partners.

Work closely with the PR agency, senior management, Creative and Operations teams to develop an exciting media strategy for key moments and beyond, to gain on‑going media…