Senior Digital Content Specialist

Dublin (hybrid and flexible working options available)

The IFI is seeking to appoint a Senior Digital Content Specialist who is passionate about film and eager to creatively and dynamically share the IFI’s diverse and multi-faceted offering with audiences. The role will report directly to the IFI Marketing and Publicity Manager, and the successful candidate will be responsible for the building and implementation coordination of a high-impact digital and video strategy, maximising the impact of the IFI’s digital marketing output across IFI Cinemas, IFI Irish Film Archive, IFI Education, IFI International, IFI National, festivals, seasons, courses, special events and more.

• Create a strong, imaginative and brand-appropriate content strategy across the IFI’s social channels, including Letterboxd, in order to engage the IFI audience
• Create and implement comprehensive content calendars across the IFI’s range of activities
• Manage the running of organic and paid social media campaigns across key platforms to increase event visibility, maximise ticket sales and meet agreed targets, while ensuring content is created to the highest editorial standards
• Provide best-in-class customer service to the IFI community, addressing queries and customer service issues quickly and efficiently
• Liaise with various IFI Departments to promote the work of the organisation online
• Cover special events and opening nights as required
• Monitor and analyse content metrics, including website traffic, engagement rates and conversions, formulating regular reports and data-driven recommendations.
• Storyboard, shoot and edit video campaigns such as season/festival trailers, in-house behind-the-scenes content, and interviews with talent or guests etc.
• Collaborate closely with the IFI Publicity and Marketing Manager to develop and deepen the IFI’s online video footprint

• Oversee the creation of event pages and set ticket sales live, coordinating closely with other IFI departments, particularly Box Office
• Maintain the main institutional IFI website, ensuring that all information is up-to-date, relevant and easily accessible
• Maximise SEO, AEO and GEO opportunities, to build visitor numbers and online engagement
• Liaise with external suppliers and developers in relation to the ongoing management, hosting and maintenance of the IFI website
• Advise and collaborate on the redevelopment of the main institutional IFI website

• Coordinate e-marketing activity using audience segments to create impactful and targeted ezines, increasing engagement and conversion rates
• Manage IFI mailing lists and subscriber information in accordance with best practice GDPR principles
• Create engaging weekly and occasional newsletters promoting the ongoing activities of the IFI, with a view to increasing engagement
• Create IFI Digital Marketing Reports to track audience, web traffic, users, audience, demographics, Google Ads effectiveness, and conversion from social traffic

• Experience in building and/or collaborating on the delivery of a short- and medium- term digital content strategy, including video
• Demonstrated ability to create strong, engaging, SEO-friendly cross-platform content
• Experience working with a diverse range of eMarketing tools such as Word Press, Survey Monkey, Craft CMS and Mailchimp
• Video editing experience with a proven track record of short-form content creation, including across Tik Tok and Instagram Reels
• Advanced editing skills using software such as Cap Cut and Premiere Pro
• Strong social media management expertise with platforms such as Sprout Social
• Excellent Google Suite and Microsoft Excel skills
• Experience working cross-departmentally in order to deliver across a full organisational strategy
• A proven track record working in a busy office environment, which requires strong time and priority management
• A proven track record working with third-party contractors and external stakeholders
• Have an eye for design and creating marketing assets such as social graphics
• An acute awareness of the social media landscape, with the ability to adapt to the landscape quickly and strategically
• Be familiar…