Product Marketing Manager

Job description

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third‑party credentials with organisations and other people.

Today, we have over twenty million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e‑signing, AI anti‑spoofing technologies and we continue to think of innovative new offerings.

From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

Take our products to market, understand the market, communicate our core competitive advantages and ensure sales and marketing have the resources to get leads and win business.

This role is a 14-month fixed‑term contract to cover a team member's parental leave. We view this as a significant opportunity to join our team, with the potential for the role to become a permanent fixture as we grow.

• Help define the product positioning and messaging for each key product and relevant ICPs honing the story and the why.
• Provide teams with up-to-date competitor analysis and have a deep understanding of the market.
• Liaise with our Product team to ensure product‑market‑fit and support product and feature releases.
• Create sales collateral to help the sales team close more deals and tailor their pitches.
• Support development of the website to generate leads for the sales team.
• Research and create SEO‑optimised content for the website for your vertical, that can be propagated across marketing channels and materials.
• Provide accurate and timely reporting of key product marketing metrics.
• Collaborate with Performance Marketing and Communications teams on campaigns for key products and verticals.
• Ensure Yoti and BCorps values are applied to all products and activities.

• At least three years proven experience in marketing in a tech environment.
• Solid experience and a demonstrable record of developing effective sales enablement materials for B2B businesses
• The ability to think outside the box and innovate, developing and delivering content strategy to drive inbound leads.
• Highly analytical and thrive on getting the best ROI, as well as identifying and developing areas of growth.
• Experience using Hubspot or a similar marketing automation platform.
• Experience of using AI tooling to increase your efficiency and effectiveness

Stage 1: Call with a member of the Talent Acquisition team (30 minutes)

Stage 2: Call with incumbent and Product Marketing Director (45 minutes)

Stage 3: Take home Task

Stage 4: In person meet with CMO and Product Marketing Director (120 minutes)

• Flexible working
• Performance based discretionary annual bonus
• Share Options
• Internal Share Market
• Private Medical Insurance
• Life Insurance
• Pension
• Cycle to work scheme
• Electric Car Scheme
• 25 days holiday (plus bank holidays)
• 5 fully paid days of Selfie Time - for your own personal development, volunteering, charity events, etc
• Team and company activities, Social clubs.
• Continuous learning opportunities (Annual Training budgets, conferences etc)

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We’re looking for people who can adapt to a fast‑paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems.

Please read our AI Usage in Recruitment policy to know more about how Yoti uses AI in the recruitment process and our stance on how candidates can use AI during the interview process.