Digital Marketing Campaign Professional Channel

Location: Greater London

# Digital Marketing Campaign Professional Channel Job Req  Date: 27 Feb 2026

Function:
Brand and Marketing Unit: UK Business

Location:

1 Braham Street, London, United Kingdom Salary:
Competitive with great benefits
*
* Location:

** London, Manchester, Birmingham or Bristol
** 3 days in the office, 2 days remote**##
** Why this job matters
** The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers.

This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions based on what we believe is right for their business based on the data we hold about them.

Ensuring customers are at the heart of everything we do, through a full marketing campaign approach, from creative briefing & stakeholder engagement all the way through to post campaign reporting and insights.##
** What you’ll be doing
*** Effective e2e campaign management and stakeholder management.
* Ownership of data targeting and personalisation briefs.
* Identify test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.
* Contribute to overall creative brief for integrated TTL marketing campaigns.
* Own creative brief for smaller scale Digital only marketing campaigns.
* Obtaining targeting and creative approvals from all required stakeholders.
* Responsible for performance reporting for all activity delivered through Marketo / AC.
* Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.##
** The skills and experience you'll have under your belt
*** Previous experience working in a direct marketing role with an understanding of direct-response marketing ideal.
* Experience of end-to-end campaign management processes and ways of working, in a B2B environment.
* Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns and make solid recommendations to segments on how to achieve their targets through combining data, technology and creative.
* Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.
* Proficient in using data insights to drive actionable change i.e. campaign performance KPI’s, test & learn plans and AI tools.
* Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns.
* Good understanding of the creative briefing and development process and customer profiles and buying behaviours to use data and marketing automation technology to create automated, hyper-personalised digital marketing campaigns and lead nurture journeys.
* Experienced in working cross-functionally in a collaborative manner, to achieve business targets and desired outcomes.
* Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.##
** Benefits
* ** Annual on target bonus 10% (based on both personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
* 2 weeks carer’s leave
* From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
* Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
* Life Assurance (4 x life…