Head of Growth - Fin Tech

The role:

As our Head of Growth, you won’t just manage campaigns; you’ll design the blueprints for how Investa grows. You will be a hands‑on individual contributor owning strategy and execution.

We believe that sustainable acquisition and retention are driven by a data‑driven mindset and accurate tracking across the entire funnel. You will define and execute a scalable marketing strategy, driving everything from full‑funnel optimisation and CRM‑led retention to building our community‑driven, referral‑led growth model.

Using a rigorous testing framework, you’ll iterate on creative patterns and product features to lower CPI while securing high‑quality, funded accounts that maximise long‑term lifetime value.

• Lead marketing operations: Define and execute a comprehensive marketing strategy for Investa that aligns with core business objectives and builds the infrastructure for accelerated, scalable customer acquisition.
• Campaign management: Build, launch, and optimise every campaign directly within ad managers, taking a hands‑on approach to testing and data‑driven iteration to lower CPI while securing high‑quality, funded accounts.
• Data analysis and reporting: Track and analyse key marketing metrics, such as: CPI, CAC, ROAS, LTV, LTV:
  
  CAC, sign ups vs complete onboarding rates, and opened accounts vs deposit rates. Provide regular insights to the founding team on marketing progress, identifying bottlenecks and proposing actionable growth strategies.
• Community building: Build and foster a community of options traders from the ground up, turning early adopters into brand advocates and creating a high value space for like‑minded traders to connect.
• Build and scale a referral‑led growth model: Leverage our existing investor base of over 1,000 and our current customers to drive referral‑led strategies to increase engagement, brand advocacy and customer acquisition.

• End‑to‑end marketing experience: Experience across the full marketing lifecycle (initial acquisition through to onboarding, retention and long‑term engagement) and in designing and implementing the growth stack (CRM, attribution, and analytics tools) to monitor behaviour and optimise LTV.
• Regulatory experience: You have a proven track record of scaling products in regulated environments and are comfortable operating within FCA requirements. You see compliance as an enabler, not a blocker, using it to design creative, high‑performing growth campaigns.
• Growth‑first mindset: You’re innovative and can find cost‑effective acquisition strategies that focus on metrics that drive actual business growth, moving past vanity metrics like downloads to optimise for high‑volume ideal customers and long‑term LTV.
• Track record of exceptional performance: Whether in work, academics, sports, or anywhere else you’ve applied yourself, you have outperformed and colleagues trust you to deliver results.
• Entrepreneurial mindset: You aren’t looking for a traditional marketing role; you want the ownership and influence to help build a business and serve as the catalyst for our growth through every stage of our scaling journey.
• Outcomes focused: You have a strong bias for action and an obsession with outcomes. You move fast, bypass unnecessary processes, and find the right answers by testing and learning in real time.
• Stage 1: Introductory chat with one of the founders (30 mins)
• Stage 2: Marketing strategy presentation with two members of the team including the other founder (1 hour)
• Stage 3: Behavioural interview (1 hour)
• Offer

• Salary: £65,000 - £80,000 depending on experience, with a salary review taking place annually
• Equity: £10,000 - £15,000 in tax efficient equity options, with additional equity grants linked to performance and milestones
• 30 days of annual leave (including bank holidays)