Campaigns & Content Manager

Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?

We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.

Want to join us?

About the role.

The Campaigns and Content Manager is an operational role within the Communications function, responsible for translating strategic priorities into structured campaigns and content, identifying high-impact opportunities, and driving execution across multiple channels to strengthen external understanding of the company.

This role is the engine behind Communications campaigns designed to influence important audiences to action. It translates company strategy, innovation and impact into structured, multi-channel communication campaigns that run across earned, owned and executive channels, ensuring a steady, coherent presence beyond major announcements. It connects messaging, thought leadership, media storytelling, and owned content into reinforcing narrative waves to influence critical audiences, rather than one-off outputs.

Partnering closely with the SVP of Corporate Communications and Associate Director of Media Relations and PR, as well as senior leaders and cross-functional teams, the role bridges strategy and execution: you apply structured and strategic thinking and work collaboratively to shape themes and storylines designed to influence audiences to action, while also producing high-quality executive and corporate content. It requires strong editorial judgement, campaign thinking, and the ability to navigate complex financial and regulatory subject matter in a regulated payments environment.

What you'll do.

Corporate narrative and campaign leadership

• Translate corporate strategy and priorities into clear narrative themes and campaign platforms, scoping methods for execution and delivering campaigns that align with established direction
• Design and lead corporate narrative campaigns that run across media, executive visibility, owned channels, and events
• Coordinate and align corporate storytelling, ensuring consistent messaging across target audiences and communication channels
• Manage the corporate narrative campaign roadmap, tracking objectives, success metrics, and performance while sequencing communications activity to drive sustained visibility and measurable impact
• You leverage deep knowledge of corporate communications principles and regulatory requirements to ensure consistent and appropriate voice, positioning, and tone across corporate communications

Executive and thought leadership content

• Ghostwrite high-quality Linked In posts, articles, blogs, and opinion pieces for senior leaders, shaping executive positioning and visibility as part of a broader narrative campaign portfolio
• Maintain up-to-date awareness of industry trends to inform strategic decisions and create high-impact long‑form thought leadership on payments, trust, innovation, customer impact, and market developments
• Advise and prepare senior leaders’ speeches, panel talking points, and commentary, ensuring messaging reinforces corporate narrative and strategic priorities
• Turn executive insights and business milestones into credible, externally relevant narratives

Owned channels and editorial pipeline

• Own the corporate editorial operating model, including the newsroom calendar, planning processes, and governance, ensuring consistent, high‑quality storytelling that supports campaign priorities
• Produce insight‑led articles, explainers, and customer or partner stories that support narrative themes
• Transform major announcements into articles, Q&A, backgrounders, and social copy to maximise reach, reinforce narrative themes, and drive sustained audience impact
• Maintain a continuous pipeline of high‑quality corporate content that drives…