Programmatic Lead

Job Description

Growing premium programmatic revenues is becoming increasingly important for the success of The Times brand. We are seeking a Programmatic Lead to join our successful digital specialist team within Times Media London. Be part of a team and brand going through an exciting transformation driving our digital first strategy, products & leading first party data tools to our agencies and clients.

In order to facilitate this programmatic growth the primary focus of this role will be selling & representing our digital and programmatic product offerings & initiatives, as well as helping to support the publishing brand team & wider commercial floor with programmatic activation's. The Programmatic Sales Lead is the programmatic sales expert and will work in partnership with these teams to set up programmatic guarantee and private marketplace deals with both agencies and clients.

They will also work with the Programmatic & Revenue Operations team to maximise agency marketplace deals. Through the management and growth of agency relationships, this role is equally pro‑active & reactive, sourcing new contacts and clients & in turn winning programmatic briefs helping to drive digital sales and success for our clients.

• Drive programmatic advertising revenues by developing and maintaining relationships with key agency partners and specialist teams at clients.
• Directly lead programmatic pitches and sales efforts to support revenue growth across The Sun.
• Build and manage a strong pipeline of new business opportunities and grow existing accounts.
• Negotiate and secure new revenue through premium programmatic deals, leveraging a deep understanding of how this complements existing display spend.
• Maintain an open relationship with Ozone to maximise programmatic revenue into news brands.
• Collaborate with internal digital sales teams and be the go to programmatic sales subject matter expert.
• Engage with international agencies and clients to expand programmatic advertising efforts on a global scale and drive revenue growth in new markets.
• Stay informed on industry trends and regulations, and provide thought leadership and insights to internal teams and clients on the latest developments.

• Extensive background in programmatic advertising sales, with a proven track record of exceeding revenue goals.
• Considerable network and established contacts with major programmatic buyers throughout the industry.
• Ability to effectively pitch and sell at a senior level to build strong relationships with key clients and agency partners.
• In-depth understanding of the programmatic advertising ecosystem and the digital media landscape.
• Strong analytical skills and experience using data to drive business decisions.

One of the leading media businesses in the UK and Ireland, our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talk

SPORT, Times Radio, talk

RADIO and Virgin Radio UK, and we have market‑leading local radio stations across Ireland. In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month.

Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

At News UK our people are our heartbeat - they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.

We champion diversity and inclusion ( , we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I…