Head of Marketing and E-commerce

Position: Head of Marketing and E-commerce (Permanent)
Location: Greater London

This is a career-defining leadership opportunity within a founder-led specialist British luxury fashion house.

We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to accelerate digital growth, elevate brand storytelling, and take full ownership of global online performance.

Reporting directly to the Founder & CEO, you will hold end-to-end accountability for all marketing activities, including e-commerce revenue and digital marketing strategy, ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous with Lalage Beaumont.

You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.

What's in it for you

Competitive salary with performance-based bonus and private healthcare.
Direct strategic partnership with the Founder.
The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.

Key Responsibilities

E-commerce & Digital Trading Strategy

Drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns.
Elevate on-site merchandising to reflect luxury retail standards.
Optimise conversion, AOV, and sell-through while safeguarding brand equity.
Oversee SEO, paid media, affiliates, and performance marketing with clear ROI accountability.
Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.

Brand & Creative Marketing

Shape and safeguard the brand's digital expression and storytelling across all channels both online and offline.
Lead campaigns, product launches and in-store events.
Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and instore VM.
Working with external PR to develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.

Experience & Expertise

5-8+ years' experience in luxury or premium fashion e-commerce and digital marketing.
Demonstrated success in scaling online revenue within a luxury environment.
Strong understanding of omnichannel luxury retail dynamics.
Advanced knowledge of paid media platforms (Google, Meta, Tik Tok).
Strong analytical capability (GA4, Shopify or equivalent platforms).
Proven CRM, retention and clienteling expertise.
SEO and content strategy experience within a premium context.
UX/CRO optimisation experience.

Personal Attributes

Commercially astute with refined brand judgement.
Detail-oriented with exceptional aesthetic sensitivity.
Confident operating in a founder-led, fast-moving environment.
Strategic thinker with hands-on execution capability.
Clear communicator with natural leadership presence.

Success Measures

Online revenue and margin growth.
Improvement in conversion rate and AOV.
Customer acquisition efficiency.
Retention and repeat purchase growth.
CRM revenue contribution.
Increased international awareness of brand through storytelling.

About Lalage Beaumont

Lalage Beaumont is a British luxury fashion house established over 20 years ago, recognised for timeless design, refined craftsmanship and exceptional client service.
With two London boutiques, an international franchise presence and wholesale partnerships with leading global retailers, the brand is entering its next phase of strategic growth - expanding both digitally and internationally