Short Courses Marketing Officer

AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields.

Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.

JOB TITLE:

Short Courses Marketing Officer

REPORTS TO:

Head of Marketing

GRADE & SALARY:
Grade 6
• Up to £30,000(Depending on experience)

CONTRACT:

Part-time (29.6 hours) - (Initially for 6 months with the possibility of extension)

DIRECT REPORTS:
None

AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value.

The ICMP andSAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students.

SAE Institute was founded in 1976 and is a globallyoperatinghigher education provider focused on creating a talent pipeline for the creative media industries.

It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow.

ICMP, with campuses in London,Liverpool and Leeds,has been developing and delivering music education and training to students of contemporary music for more than 40 years,longer than any other UK music school.

Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world’s leading educator for the creative media industries

We areseekinga proactive and creative Marketing Officer to manage andshortcourses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our websites and Shopify stores are alwaysup-to-date, while delivering engaging campaigns that highlight our offerings and success stories.

This is an exciting opportunity to join a small busy team and be very hands on with all elements of the marketing mix, whilst being immersed in creative media.

Website Management:

• Maintain and update course information on institutional websites and Shopify stores.

• Ensureaccuratepricing, schedules, and descriptions for all short courses.

Marketing & Promotion:

• Develop and execute marketing campaigns to raise awareness and generate leads.

• Create and share compelling content, including user generated content,successstoriesand news updates.

• Contribute to the management of paid advertising campaigns across platforms (Google Ads, Meta, etc).

Lead Generation & Sales:

• Implement strategies to convert leads into course bookings.

Collaboration & Brand Alignment:

• Work closely with academic and admissions teams to ensure consistent messaging.

• Uphold brand standards across all marketing materials/campaigns.

Reporting:

• Usedata sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities

• Adopting a test, learn, refine approach to suggest future improvements

• Reporting back on KPIs relating to digital channel performance

• Monitoring and reporting on competitor activity

Other:

• Working cooperatively, collaboratively, and flexibly with the team

• Demonstrating and promoting professional and ethical behaviour

• Keepingup-to-dateon social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence

Essential

• 2 yearsof experience in a similar role

• A degree in Marketing, Communications,Businessor a related field

• Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing

• Experience of working as part of a team

• Organised, excellent communication skills, and attention to detail

• Proficient in…