Shopper Marketing Manager

Deliciously Ella’s mission is to help people eat real food again, with more plants, more of the time. We are growing fast and we’re looking for talented, passionate, purpose-led people who share in our mission to help us get there. We launched our first food products in 2016 and have since launched a wide range of products across different categories.

Deliciously Ella is a part of the Hero Group, a global family of brands united by a shared mission to Delight Consumers through honest goodness in every bite.

Hero is a global food company, founded in 1886 in Switzerland, specializing in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. Guided by its mission to “To delight Consumers through honest Goodness in every Bite”.

With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing—always, without compromise.

In the UK and Ireland, we are known for our beloved brands,
Deliciously Ella, Organix for our tasty `toddler snacking foods and Goodies for fun and tasty pre-schooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness.

We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet. You’ll find our offices in sunny Bournemouth, and the heart of London with a Deliciously Ella factory in Milton Keynes, where our passionate teams make this delicious magic happen. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.

Lead and optimise Shopper Marketing and Retail Media investment across our adult and toddler snacking brands,
Deliciously Ella, Organix and Goodies
, ensuring every pound spent delivers measurable, profitable growth.

The role owns the end-to-end retail media strategy and budget, building strong partnerships with key retail media agencies and retailers to maximise impact.

Working cross-functionally with Account Managers, Category and Brand Marketing, the role ensures plans are insight-led, commercially focused and aligned to customer and brand objectives.

A core accountability is driving continuous improvement in ROI - rigorously evaluating performance, prioritising the highest-impact activities, and embedding a test-and-learn approach to ensure we are investing in the channels and mechanics that deliver the strongest return.

Internally you will work with all teams, especially Sales, Category, Marketing & Finance. External relationships will include Agency partners – Shopper Marketing, Creative Design & Media;
Retailers and their key contacts (including 3rd party shopper marketing agencies) and Research & Insight Partners

• Recommend, own and evolve the Shopper Marketing strategy for Hero UK&I, ensuring the plan aligns with our company strategic objectives
• Lead the annual planning process to create shopper marketing campaigns for each retailer by collaborating with the Sales and Marketing teams. Ensure shopper marketing plans deliver against priorities and evolve through testing and learning strategies, evaluation, and shopper insight to ensure effective KPI delivery and return on investment
• Manage the execution of the plan across Grocery Mults & Discounters and playing a support role to the OOH team to execute their plans. Working closely with the retailers, retailer agencies, sales team, marketing team, shopper marketing agency and other partner agencies.
• Own the review and analysis of shopper marketing activity to deliver shopper insight that can be utilised in future planning. Analyse the results against effective KPI delivery and return on investment.
• Drive best in class visibility of our brands online through close partnership with our E-Commerce Manager and executing Online media through our partner agencies. Support the eCommerce team in delivery of strategy…