Marketing Manager

Marketing Manager, Insurance Solutions

Location:

Helsinki or Espoo, Finland / Valencia, Spain / Athens, Greece (Office) or London, United Kingdom (Remote)
Department:
Solutions Marketing

Reports to:

Head of Solutions Marketing

Employment type:

Permanent
Workplace model:
Remote or Office (depending on location)
Employment is subject to applicable security screening (incl. SUPO, where required)

As a Marketing Manager, Insurance Solutions, you’ll shape how ICEYE’s insurance offerings are positioned and communicated to the global market. You will translate complex satellite and analytics capabilities into compelling value propositions that resonate with insurers, reinsurers, MGAs, and brokers. Your work will drive awareness, engagement, and demand for ICEYE’s solutions while enabling sales teams and partners to clearly articulate the value of real-time satellite intelligence across the insurance lifecycle.

ICEYE delivers space-based intelligence, surveillance, and reconnaissance (ISR) capabilities to governments and allied nations. This includes sovereign and turnkey ISR missions leveraging ICEYE’s world-leading synthetic aperture radar (SAR) satellite technology, as well as access to data from the world’s largest SAR satellite constellation. These capabilities enable partners to detect and respond to critical changes anywhere on Earth with unprecedented speed and accuracy – day or night and in any weather, supported by ultra high-resolution imagery and high-frequency revisits.

As a trusted partner for defense, intelligence, security, and maritime domain awareness, ICEYE’s near real-time data creates a tactical advantage for mission‑critical operations. Designed for dual use, the platform also serves civil protection and commercial users for natural‑catastrophe intelligence, insurance, maritime monitoring (including oil‑spill detection), and finance, contributing to global security and community resilience.

ICEYE is headquartered in Finland and operates globally across Europe, North America, the Middle East, and Asia‑Pacific. We have more than 900 employees, united by a shared vision: improving life on Earth by becoming the global source of truth in Earth Observation.

• Lead the planning and execution of the marketing strategy for ICEYE’s Insurance solutions in alignment with commercial objectives.
• Own the integrated campaign roadmap and content calendar for the insurance vertical, ensuring consistent messaging across channels.
• Define target segments and personas across the insurance value chain and tailor messaging to their specific needs and decision processes.
• Plan and execute integrated, multi-channel campaigns to drive awareness, engagement, and demand generation.
• Develop high-quality marketing content, messaging, and narratives that translate complex satellite and analytics capabilities into clear value propositions.
• Create sales enablement materials including pitch decks, case studies, and collateral that support the insurance sales team.
• Collaborate with partners to develop joint marketing initiatives and campaigns that support ecosystem growth.
• Track campaign performance, engagement, and pipeline impact, using data to continuously refine messaging and marketing strategy.

• 6–10 years of B2B marketing experience, with strong focus on marketing strategy, planning, and content-driven demand generation.
• Experience working with the insurance sector or marketing technology and data solutions to insurance audiences.
• Proven ability to create compelling content around complex topics such as climate risk, catastrophe events, underwriting, claims, or advanced analytics.
• Excellent written and verbal communication skills in Business English.
• Experience managing integrated marketing campaigns across digital channels including web, email, social, events, and partner programs.
• Strong collaboration skills with a track record of working cross-functionally with commercial, product, and marketing teams.
• Strong project management capabilities with the ability to coordinate multiple initiatives and stakeholders.
• Ability to work independently…