Client Engagement and Marketing Manager

Job Title:

Client Engagement and Marketing Manager

Location:

Hybrid, London
Salary: £60,000 per annum, plus excellent benefits
Job Type: Permanent, Full Time
For nearly 40 years, Banyards Consultants has delivered expert mechanical and electrical design and commissioning services on some of the UK's most prestigious building projects.
Working with architects, project managers, developers, contractors and end-users, we support projects across the commercial, healthcare, education, hotel & leisure, residential, retail and public sectors. With offices in London and Manchester, our work spans the UK.
As a proud Employee Ownership Trust (EOT) business and Gold Investors in People organisation, we're committed to creating a supportive, high-performing environment where our people thrive and have a genuine stake in the success of the business.
You'll be part of a collaborative, knowledgeable team where expertise is valued, initiative is encouraged, and everyone plays a role in shaping the future of the business.
We are looking for an enthusiastic and experienced Client Engagement and Marketing Manager to support our sustainable growth. The role focuses on researching and developing new business opportunities, delivering targeted and measurable strategies that strengthen client relationships, and contributing to increased turnover in line with the organisation's three-year growth objectives.
As our Client Engagement and Marketing Manager, your responsibilities will be:
 
* Working closely with leadership, management, and key stakeholders, shaping and delivering a clear strategic marketing and engagement plan
 
* Enhancing the company's reputation as a trusted consultancy that clients return to, rely on, and recommend
 
* Supporting growth across core sectors by undertaking desktop research to identify opportunities, trends and potential clients within industry sectors
 
* Ensuring Banyards' combined design and commissioning expertise is clearly communicated and positioned
 
* Positioning Banyard Consultants Limited as the consultancy of choice across core and industry sectors
 
* Researching sectors, companies and key people for us to target for opportunities
You will have overall responsibility for:
 
* Client Engagement
 
* Marketing Strategy & Planning
 
* Digital Content Management
 
* Communications, Content & Brand Management
 
* PR, Media & Awards
 
* External Supplier & Agency Management
 
* CRM, Reporting & Performance Monitoring
 
* Leadership & Management Reporting
 
* Website management and content
Required

Skills and Experience:

* Experience with client engagement and marketing in the construction and professional services sector.
 
* Have commercial awareness and understanding of market segmentation
 
* Be experienced in support strategic planning, client engagement, market research, and promotional initiatives.
 
* Experience in updating websites with knowledge of digital tools such as Google Analytics, Search Console, Looker Studio, Google Ads, and Mailchimp to track and improve campaign performance
 
* Experienced in managing, and reporting on digital media activity and developing and maintaining organisation's social media presence
 
* Know how to prepare and distribute email communications, including newsletters and e‑shots with experience in optimise digital marketing campaigns across, SEO, GEO, PPC, SEM, email, and display channels
 
* Knowledge of analysing campaign performance and providing recommendations for improvement
 
* Proactive client engagement, primarily via phone, to build relationships, maintain connections and identify new opportunities
 
* Experienced in producing and editing marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
 
* Strong knowledge of preparing presentations, reports, and marketing documents using Microsoft Office
 
* Experienced in CRMs (Knowledge of Prospect CRM system would be advantageous)
 
* A Marketing Degree or CIM qualification is advantageous but not essential
 
* Experienced in configuration and management of CRM systems
 
* Competent in the use of Microsoft 365 and Adobe Creative Suite
Personal

Skills:

- Outgoing and engaging, with a collaborative…