Head of Brand; Maternity Leave Cover

Fixed Term

Contract:

Full Time 12 Month Maternity Cover

Reports to:
Growth Director

Apply Here:
Job Application

Stripe & Stare launched 8 years ago. We are a fast-growing, sustainable fashion business, known for making the most comfortable knickers in the world, from trees! Barking mad, right? Alongside our ‘flagship’ knickers, we also sell supremely comfortable PJs, bras, and other clothing layers. Our business is primarily e-commerce based, selling D2C in the UK and abroad, with a growing US market.

Our customers also buy direct from our wholesale network partners including Selfridges and multiple independent boutiques in the UK and Nordstrom and Shopbop in the US.

Our people are the reason for our continued success. We are committed to recruiting people from all walks of life to reflect our customers and our community, and we believe in helping everyone achieve their full potential. Our team strengthens our business.

The Head of Brand (Maternity Cover) will lead Stripe & Stare’s brand strategy and execution during a critical growth phase. This role manages brand positioning, storytelling, partnerships, and cultural visibility ensuring brand strength translates into commercial performance.

Reporting into the Growth Director and working closely with the Founder/Creative Director, this role will shape how Stripe & Stare shows up in the world from campaigns and product storytelling to partnerships, social presence, and brand activations.

This is a 12-month maternity cover role requiring a confident, decisive brand leader who can operate strategically while delivering at pace.

Stripe & Stare is a female-founded, B Corp underwear brand making underwear women actually want to live in. We’re famous for our world-class comfortable knickers, alongside feel-good bras and PJs designed for everyday joy. Think comfort without compromise, colour with personality, and a conscience built in - all rooted in sustainability and championing women, always.

We are looking for someone incredibly proactive who can work effectively with a team across locations.

Always with an eye on positioning within all channels and communication from both a tone of voice and aesthetic lens.

The business is in high-growth mode, investing in:

• Creator commerce
• Creative evolution and stronger visual identity
• Scaling team capability

• Own and evolve Stripe & Stare’s brand positioning as the category-leading comfort brand.
• Refine messaging frameworks across fabric, fit, sustainability, and emotional positioning.
• Ensure consistency across paid, organic, PR, partnerships and product launches.
• Translate commercial growth strategy into brand-led execution.

• Clear, differentiated positioning across all channels
• Strong emotional connection alongside performance marketing
• Improved brand consideration and preference
• Lead seasonal and tactical campaign development, planning and roll out.
• Partner with the team to ensure brand and performance channels align.
• Lean in heavily with photoshoots, creative production and content pipelines.

You will manage and inspire a team of 4 including:

• Social Media Manager
• PR & Partnerships Manager
• External Partners, including PR, Influencers

• Campaigns that drive both awareness and revenue
• Clear creative direction and improved consistency
• Elevated look and feel across all touchpoints

• Identify and secure talent partnerships aligned to the Stripe & Stare woman (35+, confident, values-led).
• Lead influencer and collaboration strategy with commercial lens.
• Develop scalable partnership frameworks vs one-off executions.

• High-quality partnerships that drive reach and credibility
• Measurable ROI from brand activations

• Work closely with:
• Marketing (paid media & acquisition)
• Creative
• Ecommerce
• Founder
• Ensure brand strategy supports:
• Brand awareness growth
• Commercial Targets

This role must balance long-term brand building with immediate trading performance.

• Provide clarity of direction to a small but ambitious team.
• Create structured campaign planning processes.
• Elevate briefing standards between brand and growth.
• Develop clear KPIs for brand performance.

• 6 yrs+ in brand marketing, ideally within DTC, fashion, lifestyle or female-led consumer brands.
• Experience in a scaling brand.
• Proven experience leading integrated campaigns.
• Experience working in founder-led environments.
• Comfortable operating at both strategic and executional levels.

• Strategic but pragmatic
• Creative but structured
• Confident influencing senior stakeholders
• Calm in high-growth environments
• Decisive and delivery-focused

· Extra day off for your birthday

· Monthly allowance for S&S clothing

· Pension

· Private Medical Insurance (from April 2026)