Digital PR Manager

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

As Digital PR Manager, your role will be to execute the overall content marketing strategy for our clients, with a focus on generating high quality backlinks and digital coverage for our clients. You’ll be part of a fast-paced Link Building team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.

Your day-to-day tasks will be varied, including tasks such as overseeing outreach for enterprise size clients, working alongside specialists to create incredible campaigns that deliver results and impact. You’ll execute best in class planning and delivery for our clients, to ensure our campaigns are high quality, delivered on time and achieve brilliant results. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across outreach campaigns before (even better if they’ve been global or multi-market campaigns), with a strong focus on generating backlinks.

• Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
• Work with the content team and designers to create link-worthy content
• To stay abreast of new link building strategies, AI developments and regularly contribute new tactics and ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Deliver training for more junior members of the team

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
• Proven track record of building links for a range of niches
• Experience with link building tools
  
  Good understanding of the digital content ecosystem
• Excellent project management and time management
• Strong verbal communication skills and must be comfortable communicating with clients
• High attention to detail and good project management skills to meet deadlines

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance,…