Marketing Director

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Position
:
Marketing Director

Start Date
:
As early as possible, subject to notice periods

Reports to
:
Co-CEOs

Location
:
Fulham, London (Hybrid)

Works closely with
:
Sales (UK/US/AE), Product, Partnerships, and Senior Management

Salary range
: £60-£80k + potential performance related bonus

Contract
:
Full-time

Established in 2011, Victor is disrupting the private jet charter sector - providing a global on-demand marketplace that makes aircraft charter more transparent, and easier than ever before. Our mission is to provide a better way to fly by putting our customers in control.

Since being founded, Victor has experienced remarkable growth, positioning itself as a prominent player in the on-demand jet charter brokerage section. Our mission at Victor is clear: to become the leading provider in our sector. To achieve this, our team embodies a culture of Ambition
, Empathy and Accountability
.

The Marketing Director will be accountable for shaping and executing the organisation's marketing strategy to drive brand expansion, demand generation, and revenue performance. This leadership role will oversee the marketing and partnerships team, align cross-functional initiatives and ensure that the marketing efforts directly support the company goal of growth, which will be driven by capturing marketing share and diversifying our services to our clients.

• Work closely with CEOs to ensure that marketing is fully aligned with the mission and vision of Victor
• Develop and implement comprehensive marketing strategies for (a) the global brand and (b) for regional offices, which are aligned with company and regional goals
• Define market positioning, target audiences, and value propositions
• Lead annual, quarterly, and monthly marketing planning
• Identify growth opportunities and new market segments
• Ensure that the balance of marketing resource is optimised between business-as-usual marketing vs supporting big ticket / long term value creation initiatives.

• Develop and manage the marketing budget
• Allocate resources effectively to maximize ROI
• Define, track and report on KPIs (CAC, LTV, ROI, pipeline contribution, brand metrics)
• Present performance insights to executive leadership

• Lead and champion creative marketing strategy and innovation and act as the central decision-maker and integrator for marketing initiatives
• Collaborating cross-functionally with marketing, sales, and product teams to develop and execute both tactical and strategic projects
• Ensure marketing is a significant driver of high energy culture within the business, through internal brand alignment
• Partner with Sales to align on revenue targets, pipeline goals, business development initiatives, and client events
• Collaborate with Product on launches and positioning
• Support HR with employer branding initiatives
• Work with leadership on strategic growth initiatives
• Oversee the design, implementation, and analysis of internal and external surveys and experimentation initiatives.

• Leadership and line management of:
  • Head of Content and Comms
  • Growth Marketing Manager and
  • Partnerships Manager

• Lead, mentor, and develop the marketing team
• Set performance goals and KPIs
• Foster a collaborative, high-performing culture
• Manage agency and vendor relationships
• Oversight over Victor's digital marketing, brand management, and content and creative.
• Oversight of brand strategy and consistency across all channels
• Strengthen brand awareness and market presence
• Guide messaging, tone, and visual identity
• Monitor our direct integrated marketing campaigns (digital, content, events, PR, paid media)
• Oversee lead generation and customer acquisition strategies
• Monitor and optimize marketing funnel performance

• Attend industry and marketing events and stay up to date with latest developments and trends to
• Continue to build Victor's profile within private aviation
• Ensure our global team are communicated to briefed on latest market developments
• Build relationships within…