Account Director, Connections Planning

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  .

1767 – Account Director – Planning (Ford)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team.

You will be working on the Ford account in the UK – the biggest auto advertiser and one of the biggest accounts  work in a unique ‘full service’ model meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VML).

Both Ford and Mindshare embrace agile, collaborative working, which means we are essentially an extension of Ford’s marketing team. We spend time at both Mindshare and Ford’s offices in Dunton twice a week as well as offering flexible working.

In terms of your day to day, the bulk of your time will be spent on planning exciting, award‑winning campaigns as well as working with channel specialists to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across all relevant touchpoints as well as working on content creation and measurement.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

You will be expected to demonstrate experience and knowledge in:

• Knowing thetools and means tobuild and target audiences in addressable and non-addressable mediatovalidatethe mediaapproachensuringthat the defined audience can be reached at the scalerequired
• Connecting the dots between the data we, the client, mediaownersand other internal teams hold to plan most effectively.
• Designing the connections ecosystem & plan, working closely and collaboratively with channel specialist sand wider agency teams from a paid, owned and earned perspective
• Day to day management of campaignsand annual planningas a key liaison between clients and channel specialists
• Management of others to develop their skills
• You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
• Have an interest in both brand and performance campaigns with some knowledge of ecommerce
• Ability to draw clear insights and implications for media (i.e.connecting the outputs of different insight systems successfully)
• Demonstrate a passion for media and understanding of what makes a great media campaign,tangiblyshowcasingexcellence in planning craft.
• Take responsibility for the upfront work that needs to happenin order todeliver…