Social Business Director

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on Linked In, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Department: PR & Influence / Social & Content
Location: London
Contract type: Fixed‑Term (12 months)
Full Time/Part time: Full Time
Reporting into: Managing Partner / Client Partner

As a Social Business Director on the European and Global drinks portfolio business within Social
, you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands. The role sits at the intersection of Social‑first thinking
, culture‑led marketing
, and integrated agency delivery
, ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets. This pivotal role places you at the heart of our operations for large drinks portfolio, one of the world's most iconic and dynamic brands. As a key leader within WPP Open X, our bespoke, fully integrated agency solution dedicated exclusively to this FMCG Brand.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting‑edge strategies tailored to diverse market nuances and brand objectives. You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi‑market agency environment.

• Lead large, complex social‑first projects and manage key campaigns for an exciting tech client portfolio, from ideation through to execution.
• Provide senior‑level strategic guidance to clients, confidently holding your own in strategic conversations and ensuring all work aligns with strategic objectives.
• Lead and motivate an integrated team, including an Account Manager, Community Manager, and Creatives, to deliver best‑in‑class social content and campaigns.
• Oversee the delivery of social content and ensure it is performing effectively on an ongoing basis by leveraging insights from the research and data team.
• Build trusted partner relationships with senior‑level clients, manage multi‑level stakeholders in complex organisations, and act as a key point of escalation.
• Take responsibility for the commercials of all projects, managing profitability, resource requirements, and growth opportunities. Ensure proposals are delivered within budget and manage client expectations on costs.
• Steer processes and ways of working internally and with partners, ensuring social campaigns are…