Commercial Manager International Marketing
Listed on 2026-03-13
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Marketing / Advertising / PR
Ecommerce
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email Uni
UMUK value e-Commerce as a key foundational channel to connect artists and fans. This is an exciting opportunity to join the team to develop, implement and execute ecommerce strategies for UMUK artists. These campaigns will have a truly global impact and help to build and monetise audiences and drive international ecommerce revenue for our artists and ultimately help break UK talent globally.
This is a fast paced and challenging role. Pivotal in helping to manage and co-ordinate international ecommerce campaigns for a focused roster of UK artists, specifically with a remit of breaking artists and maximising revenue from our global stores.
This role will work directly across frontline labels, international marketing and central teams and our local ecommerce teams. You will co-ordinate the artists commerce strategy, managing the flow of key campaign information and briefing and co-ordinating global ecommerce campaigns across music and merchandise. Specifically, the successful candidate will work cross functionally with key leads across the Direct to Fan organisation, including the Direct to Fan leads, local ecommerce managers, international marketing managers and local store operations teams and our international labels.
KeyJob Pillars & Focus
- D2C / Ecommerce – overall responsibility for Universal UK signed artists D2C and ecommerce platforms globally – working with territories, repertoire owners (labels), central commercial teams and other key stakeholders within the business to launch, maintain, optimise and our UK signed artists ecommerce campaigns.
- Merchandise – manage international range plans, options and schedules – building the offering of merch for our artists within our stores globally as part of rounded campaigns.
- Asset Management – share and manage all assets for international set up of store and mailers with markets alongside other logistical elements (e.g linkfire) to ensure smooth campaign launches & optimisation throughout each campaign.
- Opportunity – part of the role will include a focus on creation of further opportunities within markets to increase sales within the ecommerce front – as an example but not limited to - pre-order for pre-sale campaigns on launch, working with third parties to drive traffic to stores & working with markets on other retail offerings outside of the D2C space.
- Insight & reporting – reporting back on ecommerce campaigns and opportunities within UMG UK is an important part of the role – this includes but not limited to performance, revenue and best practice changes.
- Lead – act as the international eCommerce lead for UMUK, maintaining a deep understanding of key international territory requirements, local chart rules and key market trends.
- Internal Process – be the central commercial representative for our UK Artists within the international team – liaising with relevant commercial and central leads internally in UMG UK, and with our markets and partners globally.
- De…
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