Senior Growth Marketing Manager - WagWorks

Wag Works is a premium members-only club for dogs, combining daycare, grooming, healthcare and training under one roof.

We started Wag Works with a simple mission: to make life easier for urban dog owners and better for their dogs. We built Wag Works from the ground up with a dog’s needs at its heart - a place where owners can conveniently access expert care, services and support, all in one trusted space. We currently operate two clubs in London (Fulham & Islington).

With plans to open a third location later this year and further expansion beyond that.

The product is loved by members, and the business has strong unit economics. Now the focus is on scaling awareness and membership acquisition as we grow our club network.

Until now, growth marketing has been run by one of the founders alongside agency support.

As the company grows, that founder is transitioning into a Head of Brand role, and we’re hiring our first in-house Senior Growth Marketing Manager to take ownership of the acquisition engine.

Today, marketing activity has largely been campaign-led and paid-channel heavy.

The next stage is building a consistent, always-on, multi-channel growth engine that drives qualified membership applications.

• manage and optimise our marketing spend

• test and unlock new channels

• develop our CRM and lifecycle marketing

• connect brand, performance and offline activity into one growth strategy

You’ll have full ownership of growth marketing, reporting directly to the founder and working closely with brand, sales and membership teams.

This role is not traditional e-commerce performance marketing.

Wag Works sells a high-trust, service-based membership, where the conversion journey includes real-world interaction.

Typical member journey:

Website → membership application → sales call → club visit → membership

Your focus will be on driving qualified demand and building trust, rather than pure online checkout conversions.

• You’ll be responsible for planning and coordinating multi-channel growth campaigns throughout the year.

• This means identifying opportunities, deciding which channels to activate, and working with the wider team to bring campaigns to life.

• You won’t be doing everything yourself, but you’ll set the direction, align the channels, and ensure the campaigns drive membership growth.

• You’ll work closely with the Head of Brand, Social Media & Events Executive and the sales / membership teams to ensure campaigns convert into qualified leads.

You’ll manage and optimise our core acquisition channels.

• Run paid media across Meta, Google and emerging channels

• Continuously optimise campaigns for high-quality membership leads

• Test audiences, creative and offers to improve performance

• Use performance data to guide future campaign strategy

You’ll develop our Hub Spot email marketing and CRM activity into a meaningful growth channel.

• Build segmentation and lifecycle journeys

• Launch campaigns that nurture prospects through the membership journey

• Run tests to improve engagement and conversion

You’ll think beyond individual channels and identify how the marketing mix works together.

This could include:

• Paid social

• Email and CRM

• Linked In and community channels

• Local marketing

• Partnerships

• Events

• Out-of-home (OOH)

Your role is to ensure these channels work together to drive awareness, trust and membership applications.

You’ll bring a structured experimentation mindset to growth.

• Design and run A/B tests across:

  • creative

  • messaging

  • audiences

  • landing pages

• Translate results into clear actions and improvements across campaigns

You’ll manage and optimise the marketing budget.

• Allocate spend across channels

• Monitor performance and ROI

• Identify bottlenecks and opportunities to improve acquisition efficiency

As Wag Works grows its club network, local awareness is key.

You’ll help plan and evaluate OOH and local marketing activity, ensuring it aligns with broader campaigns and supports new club openings.

In the first 12 months, success…