Marketing Manager - Brighton, Hove

Marketing Manager

• ROX | Reformer Collective | Recovery Room
• Full Time, 40 hours per week
• £32,000 - £35,000 per annum, experience dependant
• In-person role (with travel required across studio locations)

ROX Life, Reformer Collective & Recovery Room are premium, design-led fitness and wellness concepts built around community, energy and experience. From high-intensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with.

We are growing rapidly; and we’re looking for a Marketing Manager who can own our digital presence, drive brand growth and execute campaigns that turn attention into action.

This is a hands-on, strategic and creative role responsible for leading and executing marketing across all three brands. You’ll oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven.

You’ll work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture.

• Develop and execute a clear digital marketing strategy across all brands
• Manage and optimise all digital marketing channels to drive growth, engagement and revenue
• Track performance metrics and report on KPIs with actionable insights
• Management of the Digital Marketing Executive

• Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms)
• Optimise budgets and ensure strong ROI
• Test, refine and scale campaigns strategically

• Lead organic social strategy across platforms
• Oversee content planning, scheduling and community engagement
• Ensure brand tone of voice is consistent, premium and distinctive
• Manage content shoots and studio-based capture when required

• Own email strategy including campaign planning, automation flows and funnels
• Drive retention, re-engagement and conversion through data-led email marketing
• Monitor performance and continuously optimise

• Oversee website updates, UX and overall digital presence
• Ensure messaging, offers and launches are reflected accurately and compellingly
• Work with developers where necessary to improve performance and functionality

• Lead and execute integrated marketing campaigns across digital and in-studio channels
• Create launch strategies for new concepts, seasonal campaigns and promotions
• Ensure campaigns are delivered on time and to a high creative standard

• Plan and execute marketing strategies for new studio openings
• Build hype, manage pre-sale campaigns and support launch events
• Coordinate cross-channel promotion to maximise impact

• Identify and secure aligned brand partnerships
• Manage collaboration campaigns and co-branded events
• Leverage partnerships for growth, exposure and community engagement

• Write compelling copy across digital ads, email, website and social
• Maintain a clear, confident and elevated voice, for each brand identity, across all platforms

• Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred)
• Strong understanding of paid advertising platforms and digital performance marketing
• Confident leading digital strategy from planning to execution
• Excellent copywriting skills with attention to tone and brand positioning
• Highly organised with strong project management skills
• Commercially minded and data-driven
• Comfortable working in a fast-paced, growing business
• Happy to be hands-on and present in studios when needed

• The opportunity to shape marketing across three growing brands
• A creative, energetic and ambitious team
• Involvement in exciting launches, collaborations and events
• Competitive salary (based on experience)
• Subsidised studio membership and team perks