Conversion Lead

Your Team

You will be part of a dynamic and evolving team at The Sun, driving digital growth and performance. Sitting within the Sun Business Unit at News UK, Sun Publishing is responsible for sales, operations, commercial product strategy, and partnerships across The Sun’s platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.

We have a fantastic opportunity for a Conversion Lead to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Sun.

A pivotal role within the marketing team, your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates for our new Sun Club membership. Blending creativity, data analysis and user experience, you will identify opportunities for A/B and multivariate testing, whilst working closely with internal stakeholders to own the onsite customer journey.

• Develop and own a robust testing program designed to improve onsite and app subscription conversion.
• Run A/B and multivariate tests to gather deep insights into how various elements interact and impact user behaviour.
• Interpret results quickly to provide unique insights and clear recommendations for future CRO experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experimental data.
• Analyse every stage of the subscription conversion funnel to identify and act on opportunities for better engagement.
• Collaborate with Analytics, Performance Marketing, and CRM teams to ensure a consistent and high-performing experience across all channels.
• Manage and activate onsite sales, providing strategic recommendations to wider marketing stakeholders.
• Oversee all landing pages to ensure they effectively support subscription campaign activity across the business.

• Background in acquisition marketing with a focus on digital growth.
• Familiarity with tools such as Zephyr or Purchasely is highly desirable.
• Comfort in using data and analytical results to inform strategic decision-making.
• Positive attitude with a strong willingness to learn and adapt in a fast-paced environment.
• Genuine passion for The Sun brand and its digital evolution.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talk

SPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun.

Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with…