Community & Storytelling Intern

We're the co-founders of 🍳 Pan Pals 🍳, a social cooking community on a mission to make people cook more and enjoy the process.

We're based in London, Rotterdam and Vienna but all from Istanbul. Between us we cover startup ops, engineering and design.

Pan Pals is a UK-based early-stage startup operating in the social and consumer space. This is not a recipe or calorie tracking app, but a place for regular people to increase their cooking motivation by coming together around what feels like a one big table. You post what you cook at home, as simple as that. Whether it’s fancy or not-so-fancy, it has a place on Pan Pals.

Pan Pals came out of research in Behavioural Science at the London School of Economics and is proven to significantly increase cooking motivation, enjoyment, diet quality and cooking skills. It's now a live product on the App Store with 2.5K users with zero marketing spend and very sticky metrics like 40%+ W1 retention. We're looking to become the main place for kitchen moments.

We're looking for a strategic community & storytelling intern to join us on this journey.

Note that Pan Pals is currently raising and no one on the team is getting paid yet. This is an unpaid position with an opportunity to go full-time and paid in 3 months. We don't want to waste anyone's time so it's important for you to take this into account and manage expectations accordingly.

We have 10K followers on Instagram and most of our app users discover us there. We want to scale this by targeting the relevant persona, not random people, with as little cost as possible. That's why storytelling, community building and listening to our own users carry utmost importance.

What we don't want on our app is random sh
* tposting. Strictly no AI slop in our content. Everything we put out is intentful and strategic and reflects our stance as an app. The aim is not to post as much as we can, the aim is to carefully craft and deliver our message. We've built this from scratch since day zero on top of our full-time jobs and studies.

We believe in our mission and our cause. We want someone to share this journey with us in the same way. We ship fast and work disciplined but we're very fun to work with.

• 🍳 Interest in the social or consumer space and storytelling-based marketing. Strong copy skills and a person who's an expert in internet culture and memes. Stay up to date on relevant topics and be reactive to viral moments.
• 🍳 Produce content in line with Pan Pals' narrative and brand across our socials (Instagram, Tik Tok, Linked In)
• 🍳 You won't be responsible for all the content on our socials but some. You'll be working with Cansu and Gözde, Ceo and Coo. Sometimes they'll give you briefs and sometimes you'll come up with your own ideas
• 🍳 Produce a minimum of 5 Instagram posts per week (in-app moments/trends, relatable memes) in line with briefs and suggestions from co-founders, plus stories
• 🍳 Edit co-founder videos for Reels and Tik Toks
• 🍳 Knowledge of design and AI tools:
  Figma, Canva, Claude, Cap Cut, Adobe etc.

• 🍳 A chance to build your portfolio with live, high-performing content (our best posts hit millions of views)
• 🍳 Early-stage social and consumer startup experience in a UK-based startup. If you're excited about community-led products, creator culture and the future of food, this is a front-row seat for you with the opportunity to gain full autonomy as we scale Pan Pals
• 🍳 Direct collaboration with all three co-founders. No layers or bureaucracy. You'll have real ownership and your work will ship, but with that comes responsibility
• 🍳 Freelance and remote. Work on your own time. We don't care when you're online as long as we communicate and agree on deliverables. The amount of content you're expected to produce from week to week can change, expect a workload of 15-20 hours.
• 🍳 A possibility for a permanent, paid role in 3 months.

Get on our app and look into our socials. With your CV, send us 3 example posts to  Can be Tik Tok, Instagram or Linked In. Up to you. We don't expect perfection in design or copy, we just want to see if you reflect the message and narrative Pan Pals wants to convey.