Senior Brand and Advocacy Manager

Job Description

Join EDF and lead a brand strategy that shapes how millions of people see, trust, and advocate for us. This is your chance to influence reputation at scale, inspire teams, and deliver work that truly matters - because at EDF, "Success is Personal".

As Senior Brand and Advocacy Manager, you'll lead the direction of EDF's brand positioning and advocacy strategy. You'll shape how we show up in the market, building trust, preference and pride through campaigns that drive reputation, engagement and growth, supporting our journey towards An Electric Britain.

You’ll join us on a salary starting of £70,000 per annum (depending on experience). This is a hybrid role, flexible on location, with regular travel to our London and Hove offices, giving you the freedom to balance where you work with meaningful face‑to‑face collaboration.

Working closely with senior leaders, you'll oversee brand media, creative and production budgets, guide integrated campaigns across paid, owned, earned and shared channels, and lead a high‑performing team - all while driving measurable impact and long‑term brand advocacy.

We're looking for a Senior Brand and Advocacy Manager who brings strategic thinking, commercial awareness, and leadership experience, with the confidence to influence at the highest levels.

• Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
• Strong understanding of social, influencer marketing, PR integration and multi‑channel campaign management
• Expertise in brand governance and performance measurement, including ability to drive outcome‑driven campaigns
• Exceptional stakeholder management and influencing skills up to board level
• Leadership experience managing high‑performing teams
• Commercial acumen with experience managing significant budgets
• Creative judgement that drives brand distinctiveness and effectiveness

• Defining and evolving EDF's brand positioning, ensuring consistency, credibility and differentiation
• Developing and delivering long‑term brand advocacy strategies and annual advertising plans
• Leading integrated campaigns across media channels to maximise reach, engagement and ROI
• Managing agency partners and budgets to ensure effective delivery and performance
• Collaborating across marketing, PR and business teams to embed brand thinking in key decisions

Alongside a starting salary of at least £70,000 per annum (depending on experience), potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.

At EDF, we believe there are multiple definitions of what it means to succeed. That's why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal - it's your journey, powered by us.

Everyone is welcome at EDF; we're committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.