Senior Product Marketing Manager - Chat AI

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on Linked In to keep up to date with new product features and insights from the team.

What you’ll be doing:

If you’re an experienced, customer-obsessed PMM who is ready to embrace a rapidly developing product marketing function, this role is for you.

Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight. Cleo’s products have evolved and diversified quickly - and now both product and marketing teams can’t wait to embrace the value of a high-performing PMM.

This is an IC role, reporting to the Director of Product Marketing. The ideal candidate is based in London and willing to spend some time in our Shoreditch office.

As our Senior Product Marketing Manager (PMM) - Chat AI, you will:

Lead product-specific go-to-market:
Develop, evolve, and own the GTM strategy for our AI Chat features, inclusive of:

• Product messaging and positioning
• Pricing and packaging of both existing and new features
• Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)

Be the voice of our customer:

• Deeply understand how and why current and [most importantly] new users might engage with Cleo chat, AI financial assistant, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
• Support in building and implementing audience segmentation strategies relevant to the Fin Tech ecosystem
• Own competitive intelligence:
  Identify and analyze competitive AI chat offerings and deliver relevant updates to product and marketing teams
• Iterate with Data:
  Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
• Communicate & Influence:
  Proactively update both product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
• Drive product growth:
  Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
• Be our product spokesperson:
  Be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
• Produce content:
  Develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
• Drive impact:
  Measure success by tracking relevant metrics and KPIs
• Internal and external product expert:
  Develop and be able to simply communicate a deep understanding of Cleo’s AI & chat capabilities

About you

• 6+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
• Embody a customer-obsessed mindset
• Truly exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
• Experience building new products from pre-ideation stage
• Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
• Strong project management and presentation skills
• Embraces teamwork, with a track record of successful collaborative projects across functions
• P…