Programmatic Campaign Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through Play Station’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimisation strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams, the role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of Play Station advertising products and inventory.

Campaign Ownership and Execution

• Own end‑to‑end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms
• Manage PMP, Programmatic Guaranteed, and open exchange campaigns
• Ensure campaigns meet delivery, pacing, and performance targets

Programmatic Strategy and Optimisation

• Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
• Monitor performance across display, video, and CTV
• Identify opportunities to improve campaign efficiency, performance, and spend allocation

Supply and Inventory Collaboration

• Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
• Support deal troubleshooting including bid rates, win rates, and delivery issues
• Contribute to supply path optimisation and inventory performance insights

Client Strategy and Partnership

• Partner with Client Partners to align programmatic execution with client KPIs and objectives
• Provide recommendations on targeting, deal structure, and media strategy
• Support client education on programmatic capabilities and performance drivers

Performance Analysis and Measurement

• Analyse campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
• Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
• Utilise third‑party verification tools and reporting solutions

• Proven years of experience in programmatic advertising or digital media
• Hands‑on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
• Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
• Experience optimising campaigns across display, video, or CTV
• Strong analytical skills and proficiency in Excel or similar tools
• Proven ability to manage multiple campaigns in a fast‑paced, client‑facing environment
• Strong verbal and written communication skills, including presenting insights and recommendations to clients
• Strong communication, collaboration and stakeholder management skills

• Experience working with SSPs or ad servers
• Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
• Understanding of identity solutions and audience targeting strategies
• Basic knowledge of SQL or data analysis tools
• Previous experience in gaming, entertainment, or consumer industries
• Experience influencing client strategy and adoption of digital advertising solutions

• Campaign performance against KPIs including delivery, CTR, CPA, and ROI
• Programmatic revenue contribution and adoption
• Campaign efficiency including pacing accuracy and performance improvements
• Client satisfaction and programmatic adoption
• Quality…