Marketing Manager, RTD & Ignition Europe Marketing

Responsibilities

• Build regional RTD strategy with the Brand Director, global and markets to plan for the next 10 years.
• Support and lead key innovation projects across brands and RTD to accelerate growth.
• Lead the execution of this year’s Integrated Brand Plans (IAP), coordinating with cross‑functional teams to deliver maximum impact activities that generate share growth and meet financial targets.
• Collaborate with the region, global and cross‑functional teams to build next year’s IAP.
• Plan and create consumer‑centric brand experiences aligned with the approved IAP, delivering seamless consumer journeys through BTL platforms and activities at scale.
• Work with markets and the regional/global team to influence asset creation that works for markets and support consistency across the region.
• Use qualitative and quantitative research, commercial and financial data, and consumer behavioural analytics (e.g., Talk Walker, Social Baker, Sprout Social, Google Trends) to identify growth insights.
• Adopt a listen‑make‑deploy approach, staying close to the real world to deliver consumer‑centric content and monitor competition and trends.
• Measure and evaluate brand performance and activities to continuously optimise brand spend and share best practice across markets.
• Support the development of regional and global toolkits, localise them, write agency briefs (creative and production) and manage ongoing agency relationships.
• Consult with and gather continuous input from key local stakeholders on brand/category plans and activities.
• Execute BTL tools across the region with consistency and commonality between markets.
• Drive the set‑up and execution of this year’s Integrated Activity Plan (IAP) while preparing for the next year’s plan.
• Manage market brand P&Ls for the brands, review performance across the brands and the RTD category, create strong growth plans and scale growth drivers across the markets.
• Accelerate the NPD pipeline for fast and scalable launches in the markets.

• Consumer and customer brand management experience, leading various marketing projects.
• Strong financial acumen, including reading and processing P&L statements and managing financial variables such as price and A&P.
• Commercial and/or customer marketing experience and/or digital business experience is an advantage.
• Experience in multiple specialty areas: BTL, digital, innovation, promotions, events, media, influencer, etc.
• Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects.
• Ability to build and lead interactions between functions to ensure plans are implemented and goals met.
• Strong numerical, insight and analytical skills.
• Excellent communication skills at all levels and functions (written, verbal, and presentations).

• Go‑getter with a hands‑on mentality; addicted to winning, resilient, credible but calm under pressure.
• Integrates easily into a team and builds cross‑functional connections quickly.
• Energetic when finding simple solutions for complex challenges.
• Experience in brand building through experiential or consumer marketing.
• Digitally savvy and interested in the new digital landscape.
• Enjoys life along the way and appreciates sustainable business initiatives.
• Strong capacity to create a culture of belonging, where people feel appreciated for who they are.
• High levels of self‑awareness, reflective, and understands personal strengths, weaknesses, and impact on others.
• People agility: ability to understand and relate to people, navigate tough situations, and harness collective performance.
• Results agility: consistently delivers results, inspires teams, and builds confidence in self and others.
• Mental agility: critical thinking, strategic focus, creativity, and continuous learning.
• Change agility: natural curiosity, experimentation, and positive attitude towards change and ambiguity.
• Speaking English is mandatory.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just cash – the…