Brand & Corporate Marketing, UKI Field Marketing, Senior Lead

Location: Greater London

## Brand & Corporate Marketing, UKI Field Marketing, Senior Lead Apply remote type:
Office
- Flexible locations:
United Kingdom
- London time type:
Full time posted on:
Posted Todayjob requisition :
JR341246
* To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
* Job Category Marketing & Communications Job Details
**** About Salesforce
**** Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

This role is the lead architect for UKI brand perception and corporate marketing, tasked with translating the "Agentic Enterprise" narrative into a powerful commercial engine. The core mission is to convert global brand strategy into high-impact local programs that resonate with customers and stakeholders, positioning Salesforce as a vital economic partner and the leading Agentic Enterprise brand in the UKI. This includes orchestrating integrated brand campaigns and driving local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) to position Salesforce as the UKI’s most trusted Agentic AI provider, while enabling teams to ensure all UKI marketing aligns with the core narrative.

You will transform brand and corporate marketing into a proven, high-performance commercial engine by working with digital and data teams to generate the market awareness and stakeholder confidence needed to fuel future pipeline generation, conversion, and ACV growth across the region. Crucially, this role requires an "Agentic" mindset, focusing on automating operations and administrative tasks to prioritise high-value strategy that directly connects brand authority and market confidence to commercial growth for the UKI OU.
*
* Key responsibilities:

*** Brand Campaign Activation & Media Orchestration:
Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency (scoping, briefing, optimisation, reporting), defining brand metrics (Awareness, Familiarity, Perception) to demonstrate impact on the full marketing funnel, and overseeing the operational backbone of our campaigns (e.g. trafficking, tagging, creative asset management)
* Sports Marketing Campaigns & Strategic Events:
Orchestrate local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) that position Salesforce as the UKI’s most trusted Agentic AI provider and showcase "Agentforce in action", including social, influencers and events activations, and support MLT and HQ Sports Marketing team with assessing and negotiating any local sports partnerships, ensuring alignment with global policies and governance.
* Messaging Governance & Enablement:
Serve as the "Global-to-Local Bridge" for Agentforce Messaging, owning governance and running enablement to ensure all internal and external UKI marketing activities align with the core "Agentic Enterprise" narrative, from keynote scripts to partner activations.
* Corporate Marketing Campaigns & Narrative Integration:
Partner with PR/Comms, Pub Sec and Government Affairs teams to embed the UKI narrative where relevant across UKI marketing activities, as well as shape standalone Corporate Marketing campaigns that reinforce Salesforce’s position as a trusted AI leader, localising key corporate content like World Tour Keynotes and Customer Zero stories.
* Strategic Alignment & Commercial Influence:
Translate complex brand performance metrics into business-ready insights, working with HQ, Data strategy and Media teams to demonstrate to UKI Field Marketing teams how brand fuels pipeline generation and long-term ACV growth…