Senior Paid Social Manager

Function

Paid Social | Meta & Tik Tok Advertising | Performance Marketing

Growth Strategist

Drive profitable growth across a portfolio of DTC brands through strategic paid social leadership, client management, and mentoring Paid Social Managers.

Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)

As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands. You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention. You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.

• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long‑term success.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.

• Analyse performance across Meta, Tik Tok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy.
• Monitor key growth metrics including ROAS, CAC, MER, NC‑ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth.

• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns.
• Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and customer acquisition performance.
• Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and Tik Tok, ensuring clients benefit from innovative approaches.
• Act as the primary day‑to‑day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
• Lead performance reviews, planning sessions, and strategy discussions with confidence, helping clients understand both short‑term results and long‑term opportunities.
• Present recommendations clearly and commercially, ensuring clients understand the rationale behind decisions and the impact on business growth.
• Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value.
• Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.
• Review work produced by junior team members and provide constructive feedback that improves execution quality and performance outcomes.
• Share insights, successful tests, and best practices with the wider team, contributing to a culture of continuous improvement and learning.
• Contribute to onboarding, training initiatives, and internal process development that improve operational…