Marketing Manager

First Intuition is one of the UK’s leading accountancy training providers, delivering professional qualifications across ACA, ACCA, CIMA, AAT and apprenticeship programmes. With regional training centres across the UK, over 500 employees, and a reputation for exceptional pass rates and student satisfaction, we partner with leading accountancy firms including Big 4, mid-tier practices, and corporate finance teams to develop the next generation of finance professionals.

Backed by private equity firm Apiary Partners, First Intuition is in an exciting phase of strategic growth. We are expanding beyond our core accountancy training into new markets including professional skills development (through Impact Academy), international delivery, and AI-enabled learning solutions.

This role sits at the heart of our growth strategy, responsible for marketing three strategic portfolios:
Impact Academy (our “Beyond Accountancy” professional skills offering), International expansion, and AI-enabled products. You will work closely with senior stakeholders across the Group to establish market presence and drive learner acquisition in these high-priority areas.

The Marketing Manager for Academy, International and AI portfolios is responsible for delivering effective, insight-led marketing plans that drive B2B and B2C awareness, consideration and conversion across First Intuition’s strategic growth areas.

The role combines product marketing and campaign delivery, owning go-to-market strategy, positioning, regional alignment, stakeholder engagement and performance optimisation. You will work closely with Managing Directors and Product owners across the business to translate strategy into compelling marketing that delivers measurable results.

• Develop and own marketing plans for Academy, International and AI portfolios
• Ensure plans support First Intuition’s commercial targets and learner growth objectives
• Align marketing activity with Group strategy and Investment Board priorities
• Translate product roadmaps into go‑to‑market plans and campaign calendars

• Partner with Product owners to develop compelling positioning and messaging for new products
• Create product launch plans and go‑to‑market strategies
• Develop sales enablement materials, collateral and product content
• Gather market feedback and competitive intelligence to inform product development
• Support pricing and packaging decisions with market insight

• Plan, design and implement multi‑channel campaign execution across digital, email, events and partnerships
• Track performance and optimise activity based on insight and data
• Manage campaign budgets and resources effectively
• Deliver campaigns to agreed timelines and quality standards
• Report on campaign ROI and learner acquisition metrics

• Partner with Academy leadership, International teams and Product owners to understand priorities
• Work closely with the wider marketing team to ensure portfolio needs are met
• Collaborate to ensure resources are optimised across competing priorities
• Build strong working relationships with key stakeholders across the business
• Present marketing plans and performance against KPIs to senior stakeholders

• Collaborate with regional marketing managers to ensure national and local activity is integrated and consistent
• Support regional centres with campaign assets, messaging and execution
• Ensure brand consistency across all regional marketing activity

• Use insight to shape messaging, positioning and proposition refinement
• Monitor competitive landscape and emerging trends in professional skills and accountancy training
• Identify opportunities for new marketing approaches and channels
• Contribute to proposition development for Academy, International and AI offerings

• Provide clear reporting on campaign KPI performance, ROI and learner outcomes
• Ensure activity adheres to brand, data and compliance standards
• Maintain accurate campaign documentation and performance records

Please note:

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