Integrated Channel Manager – Paid Search & Social

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.

At DM, our values guide everything we do:
Be Yourself
, Act Courageously
, Show You Care
. They’re not just words - they’re how we turn passion into progress.

As our Integrated Channel Manager – Paid Search & Social, you’ll be part of the customer acquisition team working closely with brilliant people across the business. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

As Integrated Channel Manager – Paid Search / Social, you are responsible for delivering efficient, high‑impact customer acquisition by ensuring paid media channels reach the right consumers with the right message at the right moment. You define how Paid Search and Paid Social work together and alongside other acquisition channels to drive growth, unlock new consumer headroom and support brand and commercial objectives.

On a day‑to‑day basis, you set global channel strategy and performance priorities, guide activation and optimisation, and ensure campaigns are aligned to audience strategy, trading plans and product stories. You balance short‑term performance delivery with longer‑term capability building, using data, experimentation and insight to continually refine how Paid Search and Social contribute to sustainable growth.

You play a critical role in shaping how Paid Media fits within the evolving operating model, acting as a bridge between global frameworks and local market execution, and working closely with agency partners to embed new ways of working, tools and optimisation approaches.

• Owning global Paid Search & Social strategy, defining each channel’s role across the acquisition funnel and integrated media mix.
• Developing and executing integrated paid media plans aligned to acquisition goals, balancing performance marketing and brand impact.
• Driving campaign planning, execution, and optimisation across markets to deliver against commercial and brand objectives.
• Monitor and optimise performance across key metrics (CAC, ROAS, conversion, efficiency), translating data into actionable insights.
• Partnering with Data, Audience, CRM, Brand, and Creative teams to ensure targeted, personalised, and insight-led paid activity.
• Leading test‑and‑learn initiatives, enable local market activation within global frameworks, and manage agency/platform partners to drive continuous improvement.

• Deep expertise across Paid Search & Social platforms, with the ability to build integrated plans balancing brand and performance.
• Strong grasp of performance marketing economics (CAC, ROI, attribution, incrementality) to drive effective investment decisions.
• Highly data‑driven, using performance insights to optimise campaigns and make decisive, impactful decisions.
• Experienced in working with global media agencies and tech partners within complex operating models.
• Commercially astute, balancing efficiency, scale, and brand impact while driving growth.
• Strategic thinker with hands‑on execution, strong AI & automation capability, and the ability to influence stakeholders across global teams.

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.

Final date to receive applications:
Thursday 8th July 2026

tens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.