SEO Outreach Specialist: (German speaking

SEO Outreach Specialist (German speaking)

London

Join Proton and help build a better internet where privacy is the default

Proton is one of Europe’s fastest‑growing scale‑ups, serving over 100 million users worldwide. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well‑known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager), and much more.

Our mission is to build a more ethical and responsible alternative to Big Tech services, focusing on end‑to‑end encryption, privacy, open‑source, and ease of use. Our user‑first approach has helped Proton grow organically to serve millions of consumers and businesses worldwide, with users from organisations including The Guardian, The New York Times, and the UN. Proton does not have venture capital investors, is profitable and self‑sufficient, and today has over 500 employees representing over 50 nationalities.

Proton’s headquarters are in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius, and Prague.

As one of Europe’s fastest‑growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world’s most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.

Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us:
Twitter, Reddit, and Instagram.

The Team

The Organic team is a vital and growing part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA). SEO is a powerful tool for generating strong brand awareness and highlighting the various privacy issues that are prevalent in today’s world.

The Role

We seek a motivated and detail‑oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable.

The Outreach Specialist will play a key role in our outreach/link‑building function to support the growth of multiple Proton products across core markets. This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly‑regarded websites. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position.

What you will do

• Outreach Campaign Development
  :
  Create and implement effective outreach campaigns to acquire high‑quality backlinks from relevant and authoritative websites.
• Relationship Building
  :
  Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration
  :
  Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link‑building.
• Performance Tracking
  :
  Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting
  :
  Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching
  :
  Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis
  :
  Conduct regular analyses of competitors to identify new link‑building opportunities and stay ahead of industry trends.
• SEO Compliance
  :
  Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency
  :
  Effectively utilise media contact databases and standard SEO and outreach…