Senior Brand Marketing Executive

Soho, London

Hybrid working: 3 days in the office (Tuesday
- Thursday)

Working within the brand marketing team across Virgin Bet, the Senior Brand Marketing Executive will support the Senior Brand Marketing Manager in planning and executing brand strategies within the markets.

• Brand development and guardianship
• Communications, campaign and media planning
• Creative development and delivery
• Co‑ordination and execution of sponsorship portfolio
• Co‑ordination and execution of PR and brand
• Marketing effectiveness measurement

• Supporting the media planning and delivery of any media deals (in conjunction with the agency)
• Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.
• Lead the planning and delivery of sponsorship inventory, marketing collateral, and related event‑led brand activations with racecourses across the UK.
• Playing a key role in developing and implementing best‑in‑class research and measurement frameworks to evaluate brand performance, marketing effectiveness, earned media, sponsorship evaluation and inform strategic decision‑making.
• Regularly monitoring and analysing and reporting on marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement.
• Taking ownership of updating the master brand budget and associated financial trackers.
• Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities.
• Serving as a key point of contact internally and externally for all brand marketing‑related activities, providing expert guidance and support to stakeholders at all levels.

• Experience with in a similar brand/marketing role (client side or agency)
• Experience/knowledge of the sports betting industry would be advantageous
• Experienced in managing agencies and working closely with / leading internal teams
• An effective communicator, well versed in stakeholder management
• Demonstratable experience of campaign planning and project management
• Creative experience, working across design based projects
• Broad channel experience (both media and creative)
• Strong commercial acumen

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave
  - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family:
  Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials