Head of Creative and Strategy

This is a role with real creative autonomy. For the right person, this is a place to build something.

You will head up ITCH's Creative and Strategy team — a role that sits right at the heart of what we do and how we grow. You'll be leading a team of creatives and strategists, winning work with brilliant ideas and helping shape the next chapter of the agency. You're someone who thinks in both directions: you can get upstream of a brief and develop the strategic foundation that makes creative land harder and then you can bring that creative to life in a way that excites clients and wins pitches.

You understand the 'why' as well as the 'what'. You'll work across B2C and B2B, with a strong foothold in professional services. You're as comfortable building a brand-level audience strategy as you are directing a social-first campaign. You know how to use AI tools to accelerate research and synthesis, combining that with cultural intelligence and sharp brand thinking to deliver measurable outcomes.

You're a confident, inspiring presenter. You can walk into a room and own it, or build a deck that does the talking for you. Ideally both. You will be a pitch‑winning machine - inspiring clients and proactively delivering ideas that win. You are a driven, passionate leader who brings out the best in the people around them. Managing a creative team isn't just about directing output, it’s about building an environment where brilliant ideas can actually happen.

You'll foster a culture of creative ambition at ITCH; running sessions that spark something, giving feedback that pushes rather than deflates, and championing work that takes a risk. You lead from the front but you know the best idea in the room isn't always yours and you're genuinely excited when it isn't.

• 10+ years' experience developing creative campaigns within video and photographic content
• Proven track record across long form, short form and social‑first content
• Experience developing strategic frameworks, channel strategies or audience strategies. Not just responding to briefs, but shaping them
• A confident, inspiring presenter, both in the room and on the page
• A creative mind that loves generating multiple routes, not just one safe answer
• Ability to get under the skin of a client and understand what makes them and their customers tick
• Solid understanding of production and post‑production
• Sharp written and verbal communication skills
• Experience managing and developing a small team
• Comfortable in a fast‑paced environment where priorities shift daily
• Ability to embody ITCH values; collaborative, driven, creative, human

• Lead strategic development across pitches and live projects — from brand‑level audience and positioning work down to campaign and social strategy
• Own the strategic narrative on new business pitches, building the 'why' that makes our creative impossible to argue with. Build proactive outreach into new business, living by the ethos ‘ideas win work’.
• Run discovery and insight work with clients, getting under the skin of their brand, their customers and their market
• Use AI tools to accelerate research, synthesis and strategic thinking — combining data with cultural intelligence to sharpen every brief
• Collaborate with the wider team to ensure strategy and creative are always pulling in the same direction

• Lead idea generation across new business and live projects, working closely with our team of creatives
• Work closely with our founder/ECD on the agency's creative vision, with real autonomy to shape the creative output day‑to‑day
• Build and present stunning decks that bring ideas to life — from first concept through to final execution
• Be the creative point of reference across key projects as work moves through production and post
• Lead internal creative sessions with one eye on impact and the other on commercial viability
• Manage a bank of references and stay genuinely ahead of trends across branded content and social
• Write copy for pitches and, where needed, for client work
• Collaborate with filmmakers, editors, animators and illustrators to maintain a strong creative hub
• Be a point of approval on final edits and animations for…