Creative Lead EMEA and APAC

Responsibilities

• Create a sustainable, motivated and efficient environment for exceptional creative development.
• Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.
• Lead and collaborate with extraordinary creatives, copywriters, designers, innovators and strategists.
• Provide the in‑house creatives with a clear creative direction and ownership over their projects, continually raising the bar for creative excellence.
• Work closely with world‑class advertising agencies across EMEA and APAC in guiding the work effectively for creative excellence and acting as fiscal guardians in the best interests of the company.
• Demonstrate brand guardianship and proactively identify areas to improve on the creative.
• Work collaboratively to develop compelling creative solutions with the team that align with the strategic brief.
• Partner closely with both global and local marketing teams to develop breakthrough creative work that balances commercial needs with innovation and longer‑term brand building.
• Manage creativity within the parameters of project allocation and resources.

• Minimum qualifications
• Extensive work experience as a CD, ECD, Creative lead or related position.
• Team leadership experience.
• Previous experience of leading and delivering a broad range of creative projects including brand campaigns, activations, creative partnership solutions etc.
• Preferred qualifications
• Strong knowledge of the EMEA and APAC regions and grasp on culture, with a keen understanding of what is relevant, and an eye for upcoming trends.
• Demonstrate keen knowledge of Tik Tok and the Tik Tok community.
• Demonstrate proactive thinking and examples of your entrepreneurialism (in work or out of work).
• Ability to manage team bandwidth and delivery timelines.
• Must be dependable, positive, and open‑minded, and be able to clearly communicate both verbally and visually.
• Ability to pitch creative solutions in response to marketing strategies.
• Excellent presentation and communication skills. Ability to read a room and pivot accordingly.
• Portfolio of work.