Digital Strategist

Digital Strategy Manager – Atlantic Records UK

Join the Atlantic UK digital team, working closely with marketing and US counterparts to build artist campaigns, amplify online presence, grow audiences, and energize fan communities.

• Lead end‑to‑end planning and execution of first‑class campaigns for artists, driving engagement and audience growth.
• Manage a roster of artist campaigns, delivering comprehensive digital marketing strategies across social, community, direct‑to‑fan, and influencer marketing.
• Collaborate with artists and managers to architect ideation, production, distribution, and content strategies for all major social platforms, actively contributing creatively.
• Oversee the strategic direction and daily management of artist social media accounts, ensuring platform‑native, engagement‑optimised content.
• Build content ecosystems around artists beyond owned social channels, coordinating asset supply and strategy across third‑party and fan pages.
• Partner with the Direct‑to‑Fan and Community team to develop data‑driven initiatives and nurture fan communities on Discord, Reddit, and other platforms.
• Work with the Creator marketing team to design influencer strategies, identify briefs, and select creators or pages to boost track‑level usage and artist awareness.
• Source and manage content creators, independently overseeing social‑first shoots, briefing suppliers, and ensuring quality deliverables.
• Collaborate with social partners to deliver platform support and best‑in‑class strategy across Meta, Tik Tok, You Tube, Snap, and other channels, including tracking, documentation, and reporting.
• Continuously use data and insights to inform strategic decisions and campaign optimisations.

• Passion for music and deep understanding of marketing principles, growth tactics, and digital best practices.
• Avid social media consumer with pulse on internet culture.
• Minimum 3 years of experience working on music marketing campaigns with a proven track record.
• Innately curious, always exploring new ways to market artists and embracing emerging trends.
• Organised, deadline‑driven, and capable of managing multiple tasks simultaneously.
• Proactive learner eager to develop skills in digital marketing and the music industry.
• Clear communicator, collaborative team player, and data‑minded with ability to analyse and report campaign performance.

• Direct experience creating or commissioning social‑first content.
• Familiarity with digital marketing tools and analytics platforms.
• Background working with labels, managers, or agencies directly with artists.

This position requires a minimum of 4 days per week in the office.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.