Marketing Manager Tatcha

We are looking for a Marketing Manager to join our Tatcha UK team.

Tatcha was founded in 2009 by Vicky Tsai who unexpectedly found herself in Kyoto, where she encountered a culture of harmony, beauty, and well‑being that healed her from skin to soul. Every Tatcha formula is crafted at the Tatcha Institute in Tokyo, where leading scientists innovate within tradition: balancing timeless Japanese botanicals with proven clinical ingredients to work with skin, not against it.

We have an exciting opportunity to hire an ambitious, passionate, and driven Marketing Manager. Business‑minded with strong marketing fundamentals of digital marketing, product marketing and retail marketing. In Partnership with the Senior National Account Manager, you will develop holistic and integrated marketing campaigns that drive customer experience, retail sales results, and category objectives within our retail partners with a focus on maximum ROI.

Develop, own, and execute the brand marketing go‑to‑market strategy that balances all channels with appropriate strategic weight to deliver ambitious revenue.

• Own the development and execution of the annual retail marketing trade plans, ensuring alignment with brand priorities, retailer objectives, and commercial targets.
• Own full 360° retail marketing programming and develop a comprehensive understanding of all key retail marketing levers that drive visibility, awareness, customer acquisition, retention, and sales, including  placements, promotional events, media, digital marketing, social media, and co‑op marketing.
• Adapt brand materials for channel‑specific in‑store and online execution. Develop, distribute, and manage brand assets, including marketing collateral, promotional materials, gratis, copy, and imagery.
• Collect and analyze retailer‑specific marketing reports and make recommendations based on data. Analyze program performance to deliver both quantitative and qualitative feedback and recommend actions.
• Develop and manage retailer acquisition and retention initiatives, identifying opportunities to maximize customer acquisition and retention, negotiating supporting marketing levers, ensuring seamless execution, and recapping performance.

• Ensure the accurate and timely development and issuance of marketing briefs for all marketing projects to cross‑functional global partners.
• Develop and brief marketing programs, including campaigns, sets, assets, GWPs, and promotional initiatives, to support channel and commercial objectives.
• Identify opportunities to drive brand awareness, customer engagement, and loyalty across sales channels.

• Determine in‑store and  assortments across channels, fixture types, visual merchandising, and product pages, leveraging merchandising analysis, performance metrics, conversion levers, and competitive insights to optimize the customer experience and sales.

• Develop creative concepts and content that support paid media campaigns and retailer social initiatives, ensuring alignment with brand objectives and channel needs.

• Develop the annual marketing budget for each channel, track spend and co‑op investments against budget, review and process invoices, provide ad hoc analysis, and support budget reconciliation.

• Strategic thinker with the ability to translate data and insights into actionable marketing plans that drive business results.
• Strong analytical and quantitative skills with experience measuring performance, identifying opportunities, and making data‑driven decisions.
• Customer‑obsessed with a deep understanding of the consumer journey and retail marketing levers that drive acquisition, engagement, and retention.
• Highly collaborative, with the ability to build relationships, influence cross‑functional partners, and gain alignment across stakeholders.
• Results‑oriented, proactive, and able to manage multiple priorities in a fast‑paced, evolving environment.
• Creative problem solver with a forward‑thinking mindset and a passion for delivering innovative marketing solutions.
• Demonstrates strong learning agility, takes initiative, and…