Demand Generation Manager, Healthtech

A fast-growing healthtech business is redefining how frontline care teams operate, building technology designed to replace outdated systems with tools that genuinely improve outcomes for both providers and the people they support. Over the past few years, the company has established itself as one of the standout names within its category, combining strong product adoption with a clear mission centred around delivering smarter, more proactive care.

As the business continues to scale, they’re now looking for a Demand Generation Manager to take ownership of inbound growth performance and help shape the next phase of customer acquisition. This is a highly commercial role sitting at the intersection of demand generation, growth marketing, and digital performance, with a direct impact on pipeline growth and revenue generation.

You’ll own acquisition strategy and execution across paid media, website conversion performance, technical SEO, AEO and GEO, helping ensure the business continues to build a predictable, scalable inbound engine. The role goes far beyond campaign management. They’re looking for someone who understands how to connect channels, user journeys, landing page optimisation, nurture flows, and reporting into a cohesive growth strategy that drives measurable pipeline outcomes.

Google Ads expertise is essential, alongside strong technical SEO capability and confidence working closely with website performance and conversion optimisation. You’ll also need to be comfortable analysing funnel performance end-to-end, identifying opportunities across MQL to SQL progression, and building reporting that helps the wider business understand what’s driving growth and where investment should scale.

The environment would suit someone naturally curious, analytical, and commercially minded, someone who enjoys autonomy, testing ideas, and making decisions quickly. While there’s strong collaboration across Brand, Sales, and Marketing, this is very much a role for someone who likes owning problems and building solutions proactively.

The ideal background will likely include a mix of agency and in-house experience, or a strong B2B SaaS growth journey within an in-house environment. Experience with Hub Spot and a strong understanding of inbound nurture and pipeline generation are important, but equally valuable is the mindset: someone hands-on, adaptable, and motivated by impact rather than hierarchy.

For growth marketers who enjoy blending performance marketing with broader acquisition strategy, and who want to join a business solving meaningful real-world challenges while entering a significant phase of growth, this is a genuinely exciting opportunity to step into a highly visible role with real influence.