Luxury Senior Digital & Social Media Specialist; FTC

Renowned diamond brand that designs exceptional jewellery for the modern woman, creating heirlooms for future generations. Artfully blending modernity and timelessness, her mission is to create jewellery that generations of women will wear and adore.

Since launching in 2008, the brand has become known for effortlessly melding the traditional and the contemporary, combining Georgian techniques and expert craftsmanship with modern‑day design influences, eschewing trends for a unique, heirloom‑inspired aesthetic. Conscious of the demands placed on today’s modern woman, their designs each piece to stand out, but also to work effortlessly within a client’s lifestyle and existing wardrobe.

The Senior Digital & Social Media Specialist leads the day‑to‑day running of this brand’s organic social and digital channels, with a remit built around one idea: bringing rigour and method to organic activity, rather than treating it as a publishing function. This is a senior, hands‑on role for someone equal parts data‑literate and culturally fluent. You will own how we grow and qualify our audience — identifying the right communities, platforms and content territories to recruit the taste makers who matter to the brand, and measuring what actually moves the needle.

You will also be the connective tissue between organic and paid, working closely with our media agency and creative partners to keep activity briefed, boosted and read through a single, consistent lens. Reporting into the Head of Marketing and working alongside the Digital & Social Media Coordinator, you will take senior ownership of business‑as‑usual activity. This is not a creative role.

It is a strategic, analytical one for someone who can put science behind organic, read culture as well as a dashboard, and tell the difference between an audience that is growing and one that is growing well.

• Own a measurement‑led approach to organic — defining the KPIs, audience‑health signals and benchmarks that tell us whether activity is working, not just whether it went out.
• Move organic beyond publishing: structured testing of formats, posting logic and content territories, with clear read‑outs on what to scale and what to drop.
• Identify and build the case for new platforms and content verticals that recruit incremental, qualified audience to the brand.
• Translate performance data into clear direction the wider team can act on.
• Build and run a recruitment strategy for taste makers and KOLs grounded in analysis rather than gut feel.
• Vet profiles properly — audience composition, authenticity, brand fit and overlap — so we partner with genuine taste makers, not traditional influencers.
• Brief, track and measure each partnership as something we can read and learn from, not just a one‑off post.
• Keep a live map of the cultural landscape around the brand: who matters, why, and how that is shifting.

• Grow and nurture communities of taste makers across channels, prioritising quality of audience over volume.
• Use new platforms, formats and verticals as deliberate recruitment routes to audiences we don’t already hold.
• Monitor and engage with DMs and community interaction in a considered, brand‑aligned way.

• Act as the organic team’s point of contact with the media agency and creative team, keeping activity joined up across the funnel.
• Support the paid social roll‑out and boosting roll‑out — asset compilation, copy briefing, and audience and targeting input.
• Bring real fluency in the media and paid media ecosystem: how targeting, creative testing and optimisation work, and how organic signal feeds paid performance.
• Help close the loop between paid results and organic strategy.

• Support the build and deployment of newsletters in line with the digital calendar (Mailchimp / Klaviyo).
• Help maintain audience segmentation so email sits coherently alongside social.

• Own weekly and monthly reporting across digital channels, with a focus on insight over numbers.
• Run ad‑hoc analysis to inform content, audience and campaign decisions.
• Keep trackers,…